Pet Toys Market Size
The global pet toys market size was valued at $9.77 billion in 2024 and is projected to reach $15.94 billion by 2030, growing at a CAGR of 8.5% during the forecast period.

Pet Toys Market Overview
Pet toys play a crucial role in promoting physical and mental wellbeing in animals. They encourage exercise and mental stimulation, diverting pets from destructive behaviors like chewing on furniture or shoes. Beyond entertainment, toys can be valuable tools for socialization and training. Responsible pet owners prioritize safety, considering factors like size, material, play style, and pet characteristics when choosing toys. The crescent demand for non-toxic options, including chew toys, squeaky toys, and those made from eco-friendly materials like hemp, wood, and natural rubber, reflects this focus on well-being.

Pet Toys Market Dynamics

  • The pet toys market is expected to witness significant growth in the future due to the increasing trend of nuclear families, consumers preferring for sustainable pet toy materials, and increasing popularity of pet ownership.
  • Additionally, increasing consumers demand for safer and more durable pet toys and Growing awareness about the importance of exercise for pets’ overall well-being are the prominent factors driving the growth of the market.
  • However, increasing occurrence of skin rashes, allergies and skin infections and competition from alternative forms of pet entertainment are restraining the market growth.
  • On the contrary, expansion of the premium pet toy segment and growing pet toy market in emerging economies are creating opportunities for market growth.



By Pet Type, Dogs segment is anticipated to have the Largest Market Share during the Forecast Period
The dogs segment is expected to dominate the market share in the pet toys market during the forecast period owing to the large population of pet dogs worldwide. This dominance stems from the well-documented physical and mental health benefits of dog ownership. Research indicates that dogs contribute to happiness, emotional well-being, and social connection, potentially reducing loneliness and stress. Surveys conducted by the Human Animal Linkage Research Institute have revealed that a majority of respondents believe that interacting with animals reduces loneliness and helps combat social isolation. Furthermore, comprehensive studies spanning from 1950 to 2019 have demonstrated that dog owners experience lower mortality rates, reduced blood pressure, and improved stress management compared to non-owners.

By Geography, North America Holds the Dominant Position in the Market Revenue
The North America maintains the leading position in market revenue during the forecast period due to growing adoption of pets in countries like the United States and Canada. There is a rising consumer preference for soft and convenient pet toy products in the region, contributing to market expansion during the forecast period. Moreover, the substantial population of pet animals in the U.S. and Canada is driving increased demand for these toys, thereby bolstering overall market growth in the region.

Key Target Audience:

  • Manufacturers
  • Suppliers
  • Distributors and Retailers
  • Pet Owners
  • Veterinary Professionals
  • Pet Industry Associations



List of the Key Players Profiled in the Report Includes:

  • Central Garden & Pet Company
  • Petmate
  • Coastal Pet Products, Inc.
  • Fluff and Tuff, Inc.
  • Kyjen Company LLC
  • KONG Company
  • Benebone LLC
  • Ethical Products, Inc.
  • West Paw
  • Mammoth Pet Products
  • Petsport USA, Inc.
  • ZippyPaws
  • Honest Pet Products



Recent Developments:

  • In November 2023, Central Garden & Pet has disclosed its acquisition of TDBBS, LLC (TDBBS) from Bregal Partners. Headquartered in Richmond, VA, TDBBS specializes in offering high-quality natural dog chews and treats. This acquisition will broaden Central’s range to include bully and collagen sticks, bones, and jerky, while also reinforcing its eCommerce and digital proficiency.



Market Segmentation:
The research report includes in-depth coverage of the industry analysis with size, share, and forecast for the below segments:

Market by, Product Type:

  • Plush
  • Rope
  • Balls
  • Other Product Types



Market by, Pet Type:

  • Dogs
  • Cats
  • Other Pet Types



Market by, Distribution Channel:

  • Offline
  • Online



Market by, Geography:
The pet toys market report also analyzes the major geographic regions and countries of the market. The regions and countries covered in the study include:

  • North America (The United States, Canada, Mexico), Market Estimates, Forecast & Opportunity Analysis
  • Europe (Germany, France, UK, Italy, Spain, Rest of Europe), Market Estimates, Forecast & Opportunity Analysis
  • Asia Pacific (China, Japan, India, South Korea, Australia, New Zealand, Rest of Asia Pacific), Market Estimates, Forecast & Opportunity Analysis
  • South America (Brazil, Argentina, Chile, Rest of South America), Market Estimates, Forecast & Opportunity Analysis
  • Middle East & Africa (UAE, Saudi Arabia, Qatar, Iran, South Africa, Rest of Middle East & Africa), Market Estimates, Forecast & Opportunity Analysis



Scope of the Report:
The report “Global Pet Toys Market: Industry Analysis, Opportunities and Forecast up to 2030” by Diligence Insights provides a detailed analysis of the present market and future outlook with market estimates and forecasts for all specified segments, encompassing both global and regional perspectives as outlined within the research framework. The study includes historical market data for the years 2022, 2023 and offers revenue estimations for 2024, and project forecasts spanning from 2025 to 2030. It places significant emphasis on the examination of market trends, key industry participants, supply chain developments, technological advancements, pivotal milestones, and prospective strategies. Comprehensive market assessments are carried out across major geographic regions, including North America, Europe, Asia Pacific, South America, and Middle East & Africa. As such, this report constitutes a valuable resource for current industry stakeholders, newcomers to the field, and potential investors.

The study offers an in-depth market analysis, drawing insights from industry experts across the value chain. A special focus has been made on 25 countries, including the United States, Canada, Mexico, the United Kingdom, Germany, Spain, France, Italy, China, Brazil, Saudi Arabia, and South Africa, among others. The market data has been meticulously collected through extensive primary interviews and comprehensive secondary research. Market size determination is rooted in the revenue generated from sales across all the specified segments and sub-segments as defined within the research scope. The market sizing analysis includes both top-down and bottom-up approaches for data validation and accuracy measures.

The report offers insights into the following aspects:

  • Analysis of major market trends, factors driving, restraining, threatening, and providing opportunities for the market.
  • Analysis of the market structure by identifying various segments and sub-segments of the market.
  • Understand the revenue forecast of the market for North America, Europe, Asia-Pacific, South America, and Middle East & Africa.
  • Analysis of opportunities by identification of high-growth segments/revenue pockets in the market.
  • Understand major player profiles in the market and analyze their business strategies.
  • Understand competitive developments such as joint ventures, alliances, mergers and acquisitions, and new product launches in the market.