The Latin America, Middle East and Africa Baby Toiletries Market would witness market growth of 8.3% CAGR during the forecast period (2023-2030). In the year 2026, the LAMEA market’s volume is expected to surge to 2,459.6 million units, showcasing a growth of 9.7% (2023-2030).
Recognizing diverse family structures and cultural backgrounds has spurred a movement towards inclusivity in baby toiletries. Brands embrace diversity in their marketing campaigns, product formulations, and packaging, ensuring their offerings resonate with many consumers. Continuous advancements in technology have facilitated the creation of innovative baby toiletries that offer enhanced functionality and improved performance. From temperature-sensitive baby wipes to smart diaper sensors, technology has found its way into the baby care market, providing parents with convenience and peace of mind.
Evolving societal norms and changing lifestyles have led to altered parenting patterns. With an increasing number of dual-income households and a focus on convenience, parents are inclined towards time-saving and efficient baby toiletries. This has spurred the development of products that cater to the demands of modern parenting, such as one-step baby wash and shampoo combinations. Bath and skincare products form the cornerstone of the market. Specially formulated shampoos, soaps, lotions, and oils are designed to cater to the delicate nature of a baby’s skin. The emphasis on moisturization, gentle cleansing, and maintaining the skin’s natural pH balance has fuelled the development of a diverse range of products within this category.
As per the South African government’s data, 1,003,307 births were recorded in South Africa in 2020. Of these, 899,303 (89,6%) were births that occurred and were recorded in 2020 (current birth registrations), while 104,004 (10,4%) were births that happened in the previous years but were registered in 2020. A total of 899,303 children were born in 2020. The rise in birth rates can positively impact the economy through increased consumer spending on baby-related products. This economic boost can further stimulate the market as families invest in various baby care essentials. The above aspects will expand the market growth across the region in the upcoming years.
The Brazil market dominated the LAMEA Baby Toiletries Market, By Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $4,179.5 million by 2030. The Argentina market is showcasing a CAGR of 8.9% during (2023 - 2030). Additionally, The UAE market would register a CAGR of 7.9% during (2023 - 2030).
Based on Mode of Sale, the market is segmented into Offline, and Online. Based on Product Type, the market is segmented into Baby Diapers (Disposable, Reusable), Skin Care Products, Hair Care Products, Baby Wipes, and Others. Based on End User, the market is segmented into Toddlers, Infants, and New Borne. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Reckitt Benckiser Group PLC, California Baby, Artsana S.p.A., Johnson & Johnson, The Procter & Gamble Company, Kimberly-Clark Corporation, Svenska Cellulosa Aktiebolaget SCA, Beiersdorf AG, Weleda AG, Cotton Babies, Inc.
Scope of the Study
Market Segments covered in the Report:
By Mode of Sale (Volume, Million Units, USD Billion, 2019-2030)

  • Offline
  • Online


By Product Type (Volume, Million Units, USD Billion, 2019-2030)

  • Baby Diapers


o Disposable
o Reusable

  • Skin Care Products
  • Hair Care Products
  • Baby Wipes
  • Others


By End User (Volume, Million Units, USD Billion, 2019-2030)

  • Toddlers
  • Infants
  • New Borne


By Country (Volume, Million Units, USD Billion, 2019-2030)

  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA


Companies Profiled

  • Reckitt Benckiser Group PLC
  • California Baby
  • Artsana S.p.A.
  • Johnson & Johnson
  • The Procter & Gamble Company
  • Kimberly-Clark Corporation
  • Svenska Cellulosa Aktiebolaget SCA
  • Beiersdorf AG
  • Weleda AG
  • Cotton Babies, Inc.


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