The Latin America, Middle East and Africa Frozen Potato Market would witness market growth of 6.7% CAGR during the forecast period (2023-2030). In the year 2026, the LAMEA market’s volume is expected to surge to 2,886.4 Kilo Tonnes, showcasing a growth of 8.3% (2023-2030).
Consumers appreciate the convenience of having ready-to-cook potato products readily available in their freezers. Brands have responded by expanding their product portfolios, offering innovative frozen potato variations that cater to diverse consumer preferences. This includes flavored fries, seasoned wedges, and healthier alternatives like sweet potato fries, appealing to a broader customer base.
One of the primary reasons for the popularity of frozen potatoes in the retail sector is the unparalleled convenience they offer consumers. Ready-to-cook potato products eliminate labor-intensive tasks such as peeling, cutting, and parboiling, streamlining the cooking process significantly. This convenience aligns with the fast-paced lifestyles of modern consumers who seek efficient and time-saving solutions in their daily meal preparations. The retail sector offers a diverse range of frozen potato products, catering to different consumer preferences and culinary needs. The versatility of frozen potatoes allows consumers to experiment with different cuisines and cooking styles, making them an essential component of a well-stocked freezer.
Moreover, as per the data given by the Government of Canada, in 2020, the United Arab Emirates was the second-largest food service industry in the Arab Gulf Cooperation Council (GCC) region, trailing Saudi Arabia by US$ 13.8 billion. In 2020, foodservice sales through retail constituted the largest channel sector in the UAE, with a food sales value of US$ 4.9 billion, representing 47.2% of the total distribution channel share. Therefore, the growth of the foodservice sector in UAE and the high percentage of urbanization in Brazil are the factors that can help in the expansion of the market in the LAMEA region.
The Brazil market dominated the LAMEA Frozen Potato Market, By Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $2,360.5 million by 2030. The Argentina market is exhibiting a CAGR of 7.3% during (2023 - 2030). Additionally, The UAE market would experience a CAGR of 6.4% during (2023 - 2030).
Based on End User, the market is segmented into Commercial, and Residential. Based on Product Type, the market is segmented into French Fries, Hash Brown, Shapes, Mashed, Sweet Potatoes/Yam, Battered/Cooked, Topped/Stuffed, and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include McCain Foods Limited, Lamb Weston Holdings, Inc., Cooperatie Koninklijke Cosun U.A. (Royal Cosun), Greenyard NV, General Mills, Inc., Mondelez International, Inc., The Kraft Heinz Company, The Hain Celestial Group, Inc., Himalaya Food International Ltd. and J.R. Simplot Company.
Scope of the Study
Market Segments covered in the Report:
By End User (Volume, Kilo Tonnes, USD Billion/Million, 2019-2030)

  • Commercial
  • Residential


By Product Type (Volume, Kilo Tonnes, USD Billion/Million, 2019-2030)

  • French Fries
  • Hash Brown
  • Shapes
  • Mashed
  • Sweet Potatoes/Yam
  • Battered/Cooked
  • Topped/Stuffed
  • Others


By Country (Volume, Kilo Tonnes, USD Billion/Million, 2019-2030)

  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA


Companies Profiled

  • McCain Foods Limited
  • Lamb Weston Holdings, Inc.
  • Cooperatie Koninklijke Cosun U.A. (Royal Cosun)
  • Greenyard NV
  • General Mills, Inc.
  • Mondelez International, Inc.
  • The Kraft Heinz Company
  • The Hain Celestial Group, Inc.
  • Himalaya Food International Ltd.
  • J.R. Simplot Company


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