The Asia Pacific Frozen Potato Market would witness market growth of 5.2% CAGR during the forecast period (2023-2030). In the year 2021, the Asia Pacific market’s volume surged to 8,494.9 Kilo Tonnes, showcasing a growth of 5.3% (2019-2022).
Several notable trends have shaped the market, reflecting changing consumer demands and preferences. Health and wellness have become significant influencers, leading to the rise of healthier frozen potato options. Manufacturers increasingly focus on reducing sodium content, using healthier cooking oils, and incorporating sweet potatoes into their product lines to cater to health-conscious consumers.
Furthermore, quick-service restaurants thrive on speed and efficiency. Frozen potatoes significantly reduce prep time in the kitchen, eliminating the need for labor-intensive tasks such as peeling, cutting, and parboiling. This accelerates the cooking process and minimizes labor costs, allowing QSRs to optimize their operational efficiency and serve customers quickly, especially during peak hours. In addition, another prominent trend is the emphasis on unique flavors and seasoning options. Consumers seek new and exciting taste experiences, prompting manufacturers to experiment with different coatings, spices, and flavor profiles for frozen potato products.
The diversity of cultures and cuisines in Asia has led to a growing interest in local and international food trends. The inclination of consumers to experiment with novel and inventive gastronomic creations has resulted in the proliferation of diverse culinary encounters. According to the Australian Bureau of Statistics data, grocery stores, supermarkets, specialty food stores, and fresh food sectors sold 14.7 million tonnes of food and non-alcoholic beverages in 2020–21. In comparison to the preceding 12-month period (2019–20), this was up 1.4% (204,100 tonnes) and up 4.9% (686,000 tonnes) from 2018–19. Thus, the growing sales in the food sector in Asia Pacific will increase the demand for frozen potatoes in the region.
The China market dominated the Asia Pacific Frozen Potato Market, By Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $8,943.1 million by 2030. The Japan market is showcasing a CAGR of 4.4% during (2023 - 2030). Additionally, The India market would register a CAGR of 5.8% during (2023 - 2030).
Based on End User, the market is segmented into Commercial, and Residential. Based on Product Type, the market is segmented into French Fries, Hash Brown, Shapes, Mashed, Sweet Potatoes/Yam, Battered/Cooked, Topped/Stuffed, and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include McCain Foods Limited, Lamb Weston Holdings, Inc., Cooperatie Koninklijke Cosun U.A. (Royal Cosun), Greenyard NV, General Mills, Inc., Mondelez International, Inc., The Kraft Heinz Company, The Hain Celestial Group, Inc., Himalaya Food International Ltd. and J.R. Simplot Company.
Scope of the Study
Market Segments covered in the Report:
By End User (Volume, Kilo Tonnes, USD Billion/Million, 2019-2030)

  • Commercial
  • Residential


By Product Type (Volume, Kilo Tonnes, USD Billion/Million, 2019-2030)

  • French Fries
  • Hash Brown
  • Shapes
  • Mashed
  • Sweet Potatoes/Yam
  • Battered/Cooked
  • Topped/Stuffed
  • Others


By Country (Volume, Kilo Tonnes, USD Billion/Million, 2019-2030)

  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific


Companies Profiled

  • McCain Foods Limited
  • Lamb Weston Holdings, Inc.
  • Cooperatie Koninklijke Cosun U.A. (Royal Cosun)
  • Greenyard NV
  • General Mills, Inc.
  • Mondelez International, Inc.
  • The Kraft Heinz Company
  • The Hain Celestial Group, Inc.
  • Himalaya Food International Ltd.
  • J.R. Simplot Company


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