The Global Data Loss Prevention Market size is expected to reach $14.2 billion by 2030, rising at a market growth of 21.3% CAGR during the forecast period.
Centralized DLP management provides a dashboard or console administrators can access to configure, monitor, and manage DLP policies and solutions across the entire organization. This simplifies the management process by consolidating various DLP components and capabilities into one interface. Consequently, the Centralized Management segment generated $631.9 million revenue in the market in 2022. The centralized console provides a real-time view of DLP incidents, allowing administrators to track and investigate data security events across the organization. Reporting features enable the analysis of incident data and trends. Centralized management in the market is essential for organizations looking to protect their sensitive data, maintain regulatory compliance, and respond proactively to data security incidents. It offers efficiency, consistency, and enhanced visibility, making it a valuable tool in data loss prevention strategies.
The major strategies followed by the market participants are Mergers & Acquisition as the key developmental strategy to keep pace with the changing demands of end users. For instance, In September, 2023, Palo alto Networks completed the acquisition of Cider security to integrate Cider’s cutting-edge capabilities, with its Prisma cloud platform that helps customer to prevent them from threat and vulnerabilities before application are entered into production cloud environments. In addition, In May, 2023, IBM Corporation Took over Polar Security Inc. to automate cloud data protection by integrate Polar Security’s DSPM technology within its Guardium family of leading data security products. so that IBM security will be able to provide a data security platform that has a reach among all data types across all storage locations.
Based on the Analysis presented in the KBV Cardinal matrix; Microsoft Corporation are the forerunners in the Market. Companies such as Cisco Systems, Inc., Broadcom, Inc., IBM Corporation are some of the key innovators in the Market. In March, 2023, Cisco Systems, Inc. intent to acquire Israel-based startup Lightspin Technologies Ltd. to use Lightspin Clous security posture management (CSPM) space which used clous based technology to deliver key context, prioritization, and remediation recommendations which help cisco to advance its new and emerging technologies and expanding their reach.
Market Growth Factors
Shifting of data to public and private cloud by enterprises
Many enterprises are migrating their data to cloud platforms like Amazon Web Services (AWS), Microsoft Azure, Google Cloud, and private cloud infrastructures. This transition creates new challenges in ensuring the safety and integrity of data held in the cloud. Data residing in cloud environments increases the risk of data exposure and potential breaches. As organizations shift their data to public and private cloud environments, robust data protection and loss prevention measures have become paramount. DLP solutions that offer comprehensive support for securing data in these diverse cloud landscapes play a critical role in meeting this need and helping enterprises navigate the complexities of data security in the cloud. The above factors will drive the market growth in the coming years.
Increased demand for remote workforce security
The transition to remote work has introduced new data security challenges, including data access from unsecured devices, personal network use, and increased data breach risks. These challenges have prompted organizations to invest in DLP solutions to mitigate these risks. Remote workers often use their devices (BYOD) for work purposes, making endpoint security a critical concern. DLP solutions with endpoint monitoring and control capabilities are essential for securing data on these devices. The remote work trend has led to changes in data privacy and compliance requirements. DLP solutions help organizations comply with data protection regulations, even in a remote work setting. The shift to remote work has accelerated the need for robust data security and privacy measures, boosting market growth in the coming years.
Market Restraining Factors
Rising concerns of data breach and privacy
Privacy concerns arise when organizations collect and monitor data to identify and prevent potential breaches. Some employees and users may perceive this as invasive, raising privacy objections. Employees may resist DLP measures that they perceive as intrusive, as they might believe that their privacy is being compromised. This resistance can hinder the adoption and effectiveness of DLP solutions. Striking a balance between data security and compliance with data privacy regulations can be challenging. DLP solutions must be configured to meet regulatory requirements without infringing on user privacy. DLP solutions need to support mechanisms for obtaining consent and respecting user preferences. Privacy regulations grant data subjects various rights, including access, rectification, and erasure of their data. DLP solutions should be able to support these rights while protecting data security. These privacy concerns will challenge the market growth in the coming years.
Offering Outlook
On the basis of offering, the market is segmented into solution and services. In 2022, the solution segment registered the highest revenue share in the market. The market continues to evolve to address new challenges and emerging technologies. Organizations choose DLP solutions based on their specific needs, industry, and data protection while considering ease of deployment, scalability, and integration capabilities. These solutions are essential for mitigating data loss risks and ensuring data security in a rapidly changing digital landscape.
Solution Type Outlook
Based on solution, the market is fragmented into network DLP, storage/datacenter DLP, endpoint DLP, and cloud DLP. In 2022, the storage/data center DLP segment dominated the market with the maximum revenue share. The segment development can be attributed to the increasing data breach concerns. Data center and storage system data flows are monitored by DLP solutions to search for potential data loss incidents. The need for effective data protection systems has increased due to the rapid data growth within organizations. Large volumes of sensitive and essential data are kept in storage facilities such as data centers. DLP solutions offer organizations control and monitoring tools to protect data from loss or unauthorized access.
Service Type Outlook
By service, the market is categorized into consulting, system integration & installation, managed security service, education & training, and risk & threat assessment. In 2022, the consulting segment held the highest revenue share in the market. DLP consulting services offer expertise in developing effective data loss risk mitigation techniques and solutions. Technology is evolving rapidly, and new threats and vulnerabilities emerge continuously. DLP consulting services aim to keep up with technological advancements and arising dangers, providing organizations with the most up-to-date expertise and solutions. DLP consulting services assist organizations in enhancing data loss prevention capabilities by leveraging advanced tools such as machine learning, robotics, artificial intelligence, and behavioral analytics.
Application Outlook
On the basis of application, the market is divided into encryption, centralized management, policy, standards, & procedures, web & email protection, cloud storage, incident response & workflow management, and others. The policy, standards, and procedures segment covered a considerable revenue share in the market in 2022. The invention of advanced technologies protecting data from being exploited by unauthorized parties has raised awareness within organizations to abide by the policies, procedures, and standards strictly. Regulatory bodies such as HIPPA, GDPR, PCI DSS, and data loss prevention software facilitate organizations to classify data as confidential, standardized, or business-critical. DLP tools enhance regulatory requirements, making compliance audits more flexible at the time of occurrence.
Regional Outlook
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the Asia Pacific region led the market by generating maximum revenue share. The Asia Pacific region has witnessed increased cybersecurity risks like data breaches, ransomware attacks, and insider threats. Organizations have become increasingly aware of the possible threats and proactively protect sensitive data. Many Asia Pacific countries are undergoing significant digital transformation, with organizations embracing mobile technologies, cloud computing, and remote work approaches. These improvements have resulted in a growth in data storage, transfer, and partnership, prompting the implementation of DLP solutions to protect data across multiple settings and devices.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Broadcom, Inc., IBM Corporation, Microsoft Corporation, Trend Micro, Inc., McAfee Corp, Palo Alto Networks, Inc., GTB Technologies, Inc., Infowatch, Fortra, LLC (HGGC), and Cisco Systems, Inc.
Recent Strategies Deployed in Data Loss Prevention Market
Partnerships, Collaborations, and Agreements:
Sep-2023: Cisco Systems, Inc. came into an agreement with Splunk Inc., an American software company that produce software for searching, monitoring, and analyzing machine generated data. Under this agreement Cisco aims to acquire Splunk’s Inc. and combine its capabilities with cisco existing portfolio to deliver a next generation AI-enabled security services that provide leading security analytics and coverage from devices to applications to clouds.
Jun-2023: McAfee Corp Joined hands with Dell Technologies Inc, an American multinational technology company that deals in computers, servers, and data security. Through this partnership McAfee aims to launch McAfee business protection, a new comprehensive security solution for small business owners. McAfee business protection helps Dell customers to stay away from cyber threats with advance security and dark web data monitoring.
Jun-2023: Microsoft Corporation came into partnership with Moody’s Corporation, an American business and financial services company. With this partnership Microsoft aims to create a new products and services for research and risk assessment with the help of latest large language models and it’s AI generative technology to enhance firm-wide innovation and employee productivity in a safe and secure digital sandbox.
Mar-2023: IBM corporation joined hands with Cohesity, Inc., a company that develops software that allows IT professionals to backup, manage and gain insights from their data across multiple systems or cloud providers. With this collaboration IBM aims to combine the capabilities of both the companies and develops a foundation to reduce data breaching, maximize availability and improve business durability for companies’ hybrid cloud environments.
Product Launches and Product Expansions:
Jul-2021: GTB Technologies introduces new release of its Data Loss Prevention (DLP). The latest release comes with advance MIP support, Off-premises printing controls, and customers will get a higher level of detection accuracy and analytics to support its cybersecurity data protection programs.
Nov-2020: Palo alto networks, an American multinational cybersecurity company launches an all-inclusive DLP solution for enterprises. Enterprise DLP comes with an automatically detection of sensitive content via machine learning -based data classification and data patterns hold over 500 + predefined industry data identifiers and it seamlessly integrates with standard network security infrastructure to help protect the organization’s confidential enterprise data.
Jul-2020: Microsoft Corporation announces several new capabilities across Microsoft 365 and Azure such as Microsoft Endpoint data loss prevention (DLP), insider risk management, third party data connectors, and double key encryption to mitigating data leak and help you to meet compliance requirements and protect sensitive information on endpoints.
Acquisition and Mergers:
Sep-2023: Palo alto Networks completed the acquisition of Cider security, a company that provides security teams and methods to implement end-to-end CI/CD security. Through this acquisition the company aims to integrate Cider’s cutting-edge capabilities, with its Prisma cloud platform that helps customers to prevent them from threat and vulnerabilities before application are entered into production cloud environments.
Aug-2023: Cisco Systems, Inc. intend to acquire working group two AS, a pioneer in cloud native mobile services platform. Through this acquisition cisco aims to boost its service edge deployment and API first strategy for application development partners, Enterprise customers and service provider partners.
May-2023: IBM Corporation Took over Polar Security Inc., a Pioneer of data security and posture management (DSPM) an emerging cybersecurity segment. Through this acquisition IBM aims to help automate cloud data protection by integrating Polar Security’s DSPM technology within its Guardium family of leading data security products. so that IBM security will be able to provide a data security platform that has a reach among all data types across all storage locations.
Mar-2023: Cisco Systems, Inc. intent to acquire Israel-based startup Lightspin Technologies Ltd., a company that provide cloud security platform that protects natives, Kubernetes and microservices. With this acquisition Cisco aims to use Lightspin Clous security posture management (CSPM) space which used clous based technology to deliver key context, prioritization, and remediation recommendations which help cisco to advance its new and emerging technologies and expanding their reach.
Sep-2022: Fortra, LLC acquired Outflank, a highly specialized IT security company. Through this acquisition Fortra aimed to expand its market reach and support more security teams in offensive security tactics like adversary simulation.
Dec-2020: Fortra, LLC acquired Vera solutions, a social enterprise and certified B corporation providing cloud and mobile solutions. With this acquisition Fortra aims to integrate vera capabilities with its data security solutions and expands its footprint in the market
Nov-2019: Broadcom Inc. completed the acquisition of the enterprise security business of Symantec corporation, a multinational software company that provides cybersecurity software and services. Through this acquisition, Broadcom aimed to expand its footprint of mission-critical infrastructure software products. From now on Symantec’s Enterprise security business will operate as a Symantec enterprise division of Broadcom.
Scope of the Study
Market Segments covered in the Report:
By Offering


    • Solution
    o Storage DLP
    o Network DLP
    o Endpoint DLP
    o Cloud DLP
    • Services


o System Integration & Installation
o Consulting
o Education & Training
o Managed Services
o Others
By Application


  • • Encryption
    • Centralized Management
    • Policy, Standards and Procedures
    • Web, & Email Protection
    • Cloud Storage
    • Incident Response & Workflow Management
    • Others
    By Vertical
    • BFSI
    • Government
    • Healthcare
    • Manufacturing
    • IT & Telecommunication
    • Retail & Logistics
    • Aerospace, Defense & Intelligence
    • Others
    By Geography
    • North America
    o US
    o Canada
    o Mexico
    o Rest of North America
    • Europe


o Germany
o UK
o France
o Russia
o Spain
o Italy
o Rest of Europe


  • • Asia Pacific


o China
o Japan
o India
o South Korea
o Singapore
o Malaysia
o Rest of Asia Pacific


  • • LAMEA


o Brazil
o Argentina
o UAE
o Saudi Arabia
o South Africa
o Nigeria
o Rest of LAMEA
Companies Profiled


  • • Broadcom, Inc.
    • IBM Corporation
    • Microsoft Corporation
    • Trend Micro, Inc.
    • McAfee Corp
    • Palo Alto Networks, Inc.
    • GTB Technologies, Inc.
    • Infowatch
    • Fortra, LLC (HGGC)
    • Cisco Systems, Inc.
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