The Global Cold Plunge Tub Market size is expected to reach $424.5 million by 2030, rising at a market growth of 4.6% CAGR during the forecast period. In the year 2022, the market attained a volume of 85,150.1 units, experiencing a growth of 2.1% (2019-2022).
The hospitality sector is responding to the rise in demand for opulent spa facilities at hotels and resorts. Hence, the Commercial segment will register more than 77% share in the market by 2030. Luxury hotels continually search for novel methods to improve their guest experience and meet their needs. One such trend affecting the hospitality sector is offering cold plunges as a guest amenity. Cold plunges have emerged as the newest must-try wellness choice, supported by scientific research demonstrating their physical and mental benefits. Some of the factors impacting the market are the rising demand for hydrotherapy, growth in the sports and fitness as well as health and wellness sectors, and potential risks of cold plunging.
A treatment termed hydrotherapy uses water as the main therapeutic component. It comprises therapies like hot and cold showers, contrast therapy, foot baths, saunas, steam rooms, and water therapy. As enhanced circulation aids in treating disorders including rheumatoid arthritis, arthritis, and painful muscles, the hydrotherapy treatment uses a combination of hot and cold therapy. Due to the increasing demand for hydrotherapy, the cold plunge tub market is predicted to increase significantly in the coming years. Athletes’ physical performance can be enhanced through cold plunge pool workouts in their training routines. Intense training sessions are a common practice among athletes and fitness enthusiasts, and they can result in muscle pain, inflammation, and sometimes injuries. Since cold-water therapy can increase circulation, strengthen the immune system, and reduce stress, it is considered a safe and efficient way to promote overall wellness. These elements complement people’s aspirations for holistic wellness, resulting in the widespread use of these tubs and the consequent expansion of the market.
However, despite its many advantages, cold plunging has several disadvantages. Hypothermia, cardiovascular events or dysfunction, and drowning are potential adverse effects of cold plunging. The danger of hypothermia, which can start at a core body temperature of 95 degrees Fahrenheit, increases after one to three minutes of immersion in water below 70 degrees Fahrenheit. These hazards may constrain the adoption of cold plunging. Therefore, the possible dangers of cold plunging could harm the market expansion for these tubs.
Type Outlook
On the basis of type, the market is bifurcated into above-ground and in-ground. The in-ground segment recorded a significant revenue share in the market in 2022. In-ground cold plunge tubs can be designed for year-round use, with temperature control options that suit different seasons. In-ground cold plunge tubs can blend seamlessly with outdoor landscaping and architectural features, enhancing the overall aesthetic of the space. These are also less susceptible to damage from external elements.
End-Use Outlook
Based on end-use, the market is segmented into commercial and residential. In 2022, the commercial segment dominated the market with the maximum revenue share. The use of cold-water baths in various commercial locations, including spas, sports training facilities, gyms, and other activity places, is propelling the growth of the segment. The use of hydrotherapy in the treatment of conditions like cardiovascular disease, high blood pressure, circulation problems, and chronic pain has grown in importance. This is anticipated to boost the commercial applications of cold-water plunge tubs in the upcoming years.
Regional Outlook
Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific region garnered a significant revenue share in the market in 2022. The rising usage of these tubs by hotels, gyms, and spas is causing it to expand. In addition, the region’s market will benefit from the rapidly growing health & wellness sector due to the rising populations of nations like India, China, Australia, and Japan. Rising production rates and manufacturers’ concentration on using cheaper raw material substitutes are likely to overcome any cost constraints throughout the predicted period, placing more emphasis on launching new product launches in the region.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include The Ice Bath Co., Ice Barrel, Inc., Cold Tub, iCoolsport, Renu Therapy, Plunge, Brass Monkey Health Ltd., Jacuzzi Brands, LLC (Investindustrial), Build HQ, and Diamond Spas, Inc.
Scope of the Study
Market Segments covered in the Report:
By Type (Volume, Units, USD Million, 2019-2030)

  • Above-ground
  • In-ground


By End-use (Volume, Units, USD Million, 2019-2030)

  • Commercial
  • Residential


By Geography (Volume, Units, USD Million, 2019-2030)

  • North America


o US
o Canada
o Mexico
o Rest of North America

  • Europe


o Germany
o UK
o France
o Russia
o Spain
o Italy
o Rest of Europe

  • Asia Pacific


o China
o Japan
o India
o South Korea
o Singapore
o Malaysia
o Rest of Asia Pacific

  • LAMEA


o Brazil
o Argentina
o UAE
o Saudi Arabia
o South Africa
o Nigeria
o Rest of LAMEA
Companies Profiled

  • The Ice Bath Co.
  • Ice Barrel, Inc.
  • Cold Tub
  • iCoolsport
  • Renu Therapy
  • Plunge
  • Brass Monkey Health Ltd.
  • Jacuzzi Brands, LLC (Investindustrial)
  • Build HQ
  • Diamond Spas, Inc.


Unique Offerings from KBV Research

  • Exhaustive coverage
  • Highest number of market tables and figures
  • Subscription based model available
  • Guaranteed best price
  • Assured post sales research support with 10% customization free