The kombucha market is estimated to observe notable growth by 2027 owing to the increasing health consciousness among consumers across the globe and growing awareness regarding health benefits of fermented drinks.

Kombucha is a fermented and sweetened tea typically made with green or black tea. It is largely classified as a functional beverage, which means that it is a non-alcoholic beverage containing amino acids, vitamins, or other nutrients that promote good health.

Due to the burgeoning health consciousness boosted by the COVID-19 pandemic, people across the globe have been consuming products with significant health benefits. Studies have suggested that a diverse diet that is rich in vegetables, whole grains, fruits, and fermented foods could help protect against severe forms of the COVID-19 illness. As a result, demand for fermented products has been mounting, which has positively influenced the market scenario.

Industry players have been focusing on product innovation to monetize such emerging trends, which has considerably improved the business scenario. For instance, in May 2021, Sierra Nevada Brewing Co. launched its ???Strainge Beast' hard kombucha line. Notably, the product range encompasses three new flavors, along with two 100-calorie options.

Furthermore, many new entrants have been attempting to establish a robust footing in the emerging industry, thereby fostering the global market outlook. To cite an instance, in June 2021, Folksy introduced its flagship range of hard kombucha - a first-of-its-kind in Marin County, California. The low-sugar and gluten-free product is made with organic ingredients and is naturally fermented to a 5% ABV.

The kombucha market has been bifurcated on the basis of product, type, distribution channel, and region. With respect to type, the market has been segmented into original and flavored (fruits, herbs & spices, flowers, and others). The kombucha market from the fruits sub-segment is calculated to expand at over 16.7% CAGR through the forecast timeline.

The herbs & spices sub-segment is estimated to witness substantial growth at a CAGR of about 18.0% while the flowers sub-segment is expected to grow at over 11.9% CAGR through the assessment time period. The kombucha market from the others sub-segment is anticipated to expand at above 18.2% CAGR through the projected period.

From the perspective of distribution channel, the kombucha market has been categorized into convenience stores, supermarkets/ hypermarkets, online retailers, health stores, and others. The convenience stores sub-segment is anticipated to see substantial growth by 2027, delivering a CAGR of over 16.4% through the estimated timeframe.

The health stores segment is projected to exhibit considerable growth at a CAGR of above 15.9% over the analysis period. Other kombucha products are speculated to garner a sizable revenue by 2027, progressing at around 13.5% CAGR through the forecast timeline.

On the regional spectrum, Latin America is expected to amass a substantial share in the kombucha market, registering a CAGR of over 16.5% through the assessment timeframe. Surging consumption of flavored drinks across the region is anticipated to fuel market adoption over the following years.

Meanwhile, the Middle East & Africa kombucha market is estimated to observe sturdy growth at around 9.6% CAGR through the forecast period.