Reports estimate that North America fruit snacks market size will record commendable gains over the next several years. The regional product consumption can be attributed to increased health consciousness among consumers and the subsequent rise in demand for natural and organic food products.

Health and convenience are likely to be among the most prominent trends in the packaged food industry as more and more consumers seek to maintain a healthy lifestyle without compromising on taste. Consumption of fresh fruit snacks several times during the day helps maintain a low calorie intake due to their snack-sized serving.

Future trends in the industry will be largely influenced by ongoing technological advances and developments in fruit processing techniques. With the growing popularity of these snacks, manufacturers are constantly developing and testing out innovative product offerings. These companies are also adopting innovative strategies to attract more customers.

Based on the fruit family, the fruit snacks industry in North America is classified into apple, banana, mango, berry, pineapple, and mixed which includes more than two fruits. Pineapple based snacks are increasingly gaining popularity among consumers due to growing health consciousness. Pineapple is packed with vitamin C, fiber, and bromelain, among other vital nutrients.

The consumption of banana based snacks such as chips and wafers is expected to grow considerably in the near future, with increasing popularity among consumers. These products are available in a wide variety of taste and flavor. Banana is among the cheapest fruits which is highly nutritious and available throughout the year.

Banana snacks come with a convenient, on-the-go packaging, making them one of the most preferred options for consumers focusing on dieting or weight loss. They are packed with prebiotics that aid in digestion, rich in potassium which helps accelerate muscle recovery and hydration, and loaded with fiber and resistant starches that balance blood sugar and boost satiety. Advances in fruit processing technology and the introduction of new innovative products in the market will certainly boost the consumption of fruit snack products.

On the basis of distribution channel, North America fruit snacks industry is segmented into mainstream stores, specialist stores, wholesale club stores, and online retailers. The distribution of fruit snacks via wholesale club stores is slated to increase substantially in the future, with increasing number of such stores across the region.

Wholesale club stores are usually able to keep low product prices as they follow the no-frills format in their outlets. In many stores, customers are required to pay an annual membership fee to shop. The presence of notable warehouse clubs in North America including BJ’s Wholesale club, Sam’s Club, and Costco along with the emergence of new ones will positively influence the regional outlook.