The guarana market is projected to witness lucrative growth over the forecast timespan owing to the rising number of chronic diseases, growing demand for herbal products, and the producta??s increasing use in confectionary items, beverages, and cosmetics. Guarana is known to be derived from the seeds of South American shrub. The shrub bears orange-yellow fruits that contain these seeds, which are considered to be high in caffeine almost four times the amount of caffeine present in coffee beans.

It has become a popular choice of energy supplement owing to the amount of caffeine it contains. The guarana seeds are known to be rich in the stimulants like theophylline and theobromine and have antioxidants like catechins, saponins, and tannins.

Guarana helps in fighting fatigue, may promote weight loss, and to boost mental alertness, it is frequently found in popular energy drinks and sodas like Monster and Red Bull. Normally, an extract or syrup, seed paste is made from the plant and is then added to the drinks. In Brazil, these are known to be the health tonics and are equally popular and preferred as their traditional cola-based soft drink.

In addition, guarana is also known as an effective stimulant, a traditional medicine, and an antioxidant. As per a review report published in 2018, the antioxidant effects of the plant extracts have been witnessed in pre-clinical trials. Overall, it is utilized as flavoring for beverages, a component in natural weight loss products, cognitive stimulant, and as a natural energizer.

In addition, apart from other aforementioned benefits, it is also helpful in boosting heart health, and as a tonic for the treating digestive problems such as constipation and chronic diarrhea.

Guarana market is bifurcated in terms of form, application, and regional landscape.

Based on application segment, the bakery & confectionary segment will witness around 5.7% CAGR over the forecast time frame owing to rising bakery products sales because of easy consumability properties. The soft drinks will witness growth at around 5.7% CAGR over the forecast time period. The energy drinks are likely to foresee growth with a CAGR of over 6.1% over the forecast timeframe. The other pharmaceutical application segment will witness around 4% CAGR over the forthcoming time period. The other segment will witness around 5% CAGR through the analysis period.

From a regional frame of reference, LATAM guarana market held a share of over 47% in 2019 owing to rising beverages sale. The Middle East & Africa guarana market will witness over 6.5% CAGR over the forecast time frame.