The global prepared flour market is expected to register an appreciable CAGR in the forthcoming years. This growth is largely attributed to the rising demand for convenient ready-to-eat foods alongside proliferating consumption of bakery items on a global scale.

Prepared flour mixes are a combination of various ingredients, formulated specially to prepare a particular type of product. These mixes contain a combination of ingredients used for baking, including salt, sugar, fat, milk, etc. These mixes require only the addition of liquid products like milk or eggs or oil or yeast, among others, depending on the end product.

With regards to the product spectrum, the prepared flour mixes market can be categorized into bread mixes, batter mixes, pastry mixes, and others segments. Of these, the others segment, which includes energy bars and other breakfast products, held approximately 5% of the overall market share in 2018.

Nutritional or energy bars are trending food products across the globe in recent times. They are used extensively as breakfast products, meal replacements or snacks to offer nutritional options for people with hectic schedules. Companies like GORP, that produce a range of energy bars, also offer a prepared energy bar mix for customers, which enables them to make “do-it-yourself” energy bars in their homes.

In terms of the end-use spectrum, the rising customer propensity towards preparing high-quality and nutritious bakery items at home is likely to spur the prepared flour mixes industry growth. Premixes for cakes, cookies and other bakery items have been available for years from brands like Betty Crocker and Duncan Hines, geared towards homemakers and working women.

The others application segment accounted for over 11% of the prepared flour mixes market share in 2018, with the number of quick service restaurants and fast food chains surging rapidly. These restaurants are showing rising inclination towards prepared mixes, owing to the convenience, time-savings and efficiency offered by the product.

With respect to the regional outlook, the Asia Pacific prepared flour mixes market is poised to witness substantial growth, as a result of rising disposable incomes and higher customer inclination towards experimenting with various bakery preparations. Furthermore, changing dietary preferences in economies like China, alongside the rapid emergence of fast food and quick service chains are expected to add considerable impetus to industry expansion over the projected timeline.

Latin America held over 3% of the prepared flour mixes market share in 2018, backed by the emergence of new trends in food habits in the region. For instance, the growing preference for high-end, organic and artisanal products in Brazil region are expected to propel the prepared flour mixes market outlook significantly over the forecast spell.

The Middle East and Africa prepared flour mixes market is also expected to witness considerable growth owing to escalating investments towards product portfolio diversification, renewed efforts to attain a competitive advantage and higher brand recognition. Many companies, including Irish flour and prepared cake and bakery mixes producer Kells, are showing interest in expanding further in the region, by taking part in the recent Gulfood Manufacturing exhibition in 2019.