The hospitality real estate sector in the United Kingdom is anticipated to record slower growth in the forecasted period. This is primarily due to uncertainty over fluctuating economic trends and pound strengthening which is dampening the business investment growth, and the impact of high levels of new hotel rooms that are going to be added, particularly in London and also in other UK cities. But looking at the bright side the same is attracting the leisure travel and tourism, as it continues to be supported by the weaker pound followed by the short-term tax cuts that were announced in the budget, accommodative lending terms and low-interest rates. The buoyant international tourism trends, the record numbers of visitors that are coming to the UK and the revenue that is generating through it are shaping the market. The study period showed mixed trends for business travel which is a quite profitable and vital segment of the hospitality real estate sector as the Brexit negotiations were at a constant pace for the entire period. Yet, despite the Brexit uncertainty many of the overseas investors continued to be active, especially investors from Europe and the Middle East and continued with their confidence in the UK hospitality real estate market. In order the strengthen the pound and to stabilize the economy over Brexit, the taxes are forecasted not likely to turn upward soon. The market is also recording a growing number of expansions/extensions, refurbishments and renovations and is contributing more than 15 percent to the new hotel supply, whereas the new constructions are forecasted to continue to form the majority of projects, making a greater of the overall supply.

Key Market Trends


The Budget-Hotel is Making A Way for Branded, Independent Midscale and Upscale Hotels

The United Kingdom’s hospitality real estate market saw an opening of 15,500 new hotel rooms in 2018, followed by around 275 projects which are in various stages of the construction life cycle with a whopping 40,900 rooms as of third quarter of 2019. In the overall sector, the budget-friendly hotel sector continues to dominate the market, making year on year growth to date. But this trend is going to be slowed down a bit by the continuing rise of branded and independent midscale and upscale hotels, which reflects the obvious growing trend for lifestyle hotels and customers’ preferences. The increasing affordability of people, their desire to travel and experience are shaping this trend and the hospitality real estate sector. The hotel sector continues to evolve to meet dynamically changing customer needs. Edinburgh, London, Brighton, York and Birmingham which is set to host the 2022 Commonwealth Games are topping the list of most attractive cities in the UK.

The Growing Number of Serviced Apartments Is Growing to Shape the Market

The accommodation segment of the market is continuing to widen with innovative players that are entering the market and are changing the definitions of classic accommodation. In the new age of urbanization, changes in living-trends, co-living, and sharing experiences have resulted in the serviced apartments. The sector is adapting to the demands and expectations of the widening pool of customers. The serviced apartments, home share products are evolving and attracting a great number of travelers. Serviced apartments have gained huge popularity over time, with a growing acceptance of a homestay concept. The serviced apartment sector in the UK is the fastest-growing sub-sector since 2010, the sector has recorded an annual average growth of around 5 and is predicted to record a remarkable growth number in the forecast period as well.

Competitive Landscape


The hospitality real estate sector in the United Kingdom offers various opportunities for investors. The sector here is a combination of global players and local players who have an international presence. Various tourism attractions that are present in the region are attracting a large number of tourists, thus encouraging the hospitality real estate sector as well.

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