Due to the elective nature of dental implant procedures, the market has been very sensitive to the negative effects of cost-effective solutions. The emergence of relatively inexpensive solutions has altered the consumer preferences of dentists placing implants, making them more price-sensitive. The overall market has been driven by increasing consumer awareness, improving technology and the rising number of GPs placing implants. However, the market has been restructuring, with discounted and value brands gaining popularity in the market. This has largely impacted market value potentials, and has significantly reduced revenue potential in the overall implant market. Premium implants are losing share to discount and value brands. Generic and imitation abutments are growing more acceptable. Instrument kits are increasingly being given away. Treatment planning software is now bundled to help retain loyal customers. Discounted surgical guides are growing more prevalent.

Abstract
The U.S. market for dental implants and final abutments includes dental implants, final abutments, instrument kits, treatment planning software and surgical guides.