Table of Content

1 Market Introduction
1.1 Market Definition
1.2 Research Scope and Segmentation
1.3 Stakeholders
1.4 List of Abbreviations


2 Executive Summary


3 Research Methodology
3.1 Identification of Data
3.2 Data Analysis
3.3 Verification
3.4 Data Sources
3.5 Assumptions


4 Market Dynamics
4.1 Market Drivers
4.2 Market Restraints
4.3 Market Opportunities
4.4 Market Challenges


5 Porter’s Five Force Analysis
5.1 Bargaining Power of Suppliers
5.2 Bargaining Power of Buyers
5.3 Threat of New Entrants
5.4 Threat of Substitutes
5.5 Competitive Rivalry in the Market


6 Global Social Media Analytics Market by, Component
6.1 Overview
6.2 Software
6.3 Services


7 Global Social Media Analytics Market by, Function
7.1 Overview
7.2 Sentiment Analysis
7.3 Competitive Analysis
7.4 Hashtag Analysis
7.5 Dashboard & Visualization
7.6 Other Functions


8 Global Social Media Analytics Market by, Application
8.1 Overview
8.2 Sales and Marketing Management
8.3 Customer Experience Management
8.4 Competitive Intelligence
8.5 Risk Management and Fraud Detection
8.6 Public Safety and Law Enforcement


9 Global Social Media Analytics Market by, Analytics
9.1 Overview
9.2 Predictive Analytics
9.3 Prescriptive Analytics
9.4 Diagnostic Analytic
9.5 Descriptive Analytics


10 Global Social Media Analytics Market by, End User
10.1 Overview
10.2 Travel and Hospitality
10.3 Retail and Consumer Goods
10.4 Media and Entertainment
10.5 IT and Telecommunications
10.6 Healthcare And Lifesciences
10.7 Government And Public Sector
10.8 Banking, Financial Services, and Insurance (BFSI)
10.9 Other End Users


11 Global Social Media Analytics Market by, Geography
11.1 Overview
11.2 North America
11.2.1 US
11.2.2 Canada
11.2.3 Mexico
11.3 Europe
11.3.1 Germany
11.3.2 France
11.3.3 UK
11.3.4 Italy
11.3.5 Spain
11.3.6 Rest of Europe
11.4 Asia Pacific
11.4.1 China
11.4.2 Japan
11.4.3 India
11.4.4 South Korea
11.4.5 Australia
11.4.6 New Zealand
11.4.7 Rest of Asia Pacific
11.5 South America
11.5.1 Brazil
11.5.2 Argentina
11.5.3 Chile
11.5.4 Rest of South America
11.6 Middle East & Africa
11.6.1 UAE
11.6.2 Saudi Arabia
11.6.3 Qatar
11.6.4 Iran
11.6.5 South Africa
11.6.6 Rest of Middle East & Africa


12 Key Developments


13 Company Profiling
13.1 Adobe
13.1.1 Business Overview
13.1.2 Product/Service Offering
13.1.3 Financial Overview
13.1.4 SWOT Analysis
13.1.5 Key Activities
13.2 Meltwater
13.3 Brand24 Global, Inc
13.4 Brandwatch (Cision US Inc.)
13.5 GoodData Corporation
13.6 Hootsuite Inc.
13.7 IBM Corporation
13.8 Digimind
13.9 NetBase Quid, Inc.
13.10 Oracle
13.11 Qualtrics
13.12 Salesforce, Inc.
13.13 Sprinklr