Table of Content


Chapter 1 Methodology & Scope
1.1 Market segmentation
1.2 Market definitions
1.3 Research design
1.4 Data collection techniques
1.5 Market size estimation
1.6 Forecasting model
1.7 Data sources
1.7.1 Primary
1.7.2 Secondary
1.7.2.1 Paid sources
1.7.2.2 Unpaid sources
Chapter 2 Executive Summary
2.1 Global OTC hearing aids market 360 degree synopsis, 2022 - 2032
2.1.1 Business trends
2.1.2 Regional trends
2.1.3 Product trends
2.1.4 Type trends
2.1.5 Distribution channel trends
Chapter 3 OTC Hearing Aids Industry Insights
3.1 Industry ecosystem analysis
3.2 Industry impact forces
3.2.1 Growth drivers
3.2.1.1 Increasing prevalence of hearing loss
3.2.1.2 Rising geriatric population base
3.2.1.3 High disease burden of hearing loss
3.2.1.4 Steadily surging awareness & penetration of hearing devices
3.2.2 Industry pitfalls & challenges
3.2.2.1 Poor awareness and social stigma associated with wearing hearing aids
3.3 Growth potential analysis
3.3.1 By product
3.3.2 By type
3.3.3 By distribution channel
3.4 Pricing analysis, by region, 2023
3.4.1 North America
3.4.2 Europe
3.4.3 Asia Pacific
3.4.4 Latin America
3.4.5 Middle East & Africa
3.5 OTC hearing aids legislation
3.6 Market scenario
3.6.1 Competitive landscape
3.6.2 Funding trends
3.7 Brand analysis
3.8 Regulatory landscape
3.9 Consumer pathway
3.10 Epidemiology scenario
3.11 Technological landscape
3.12 Gap analysis
3.13 Porter’s analysis
3.14 PESTEL analysis
Chapter 4 Competitive Landscape, 2023
4.1 Introduction
4.2 Company share analysis, 2023
4.3 Competitive positioning matrix, 2023
4.4 Competitive analysis of major market players, 2023
4.5 Company matrix analysis, 2023
4.6 Strategy dashboard, 2023
4.7 Stratergy outlook matrix, 2023
Chapter 5 OTC Hearing Aids Market Size and Forecast, By Product, 2022 - 2032 (USD Million) (Units)
5.1 Key trends, by product
5.2 Receiver in canal (RIC)
5.3 Completely-in-the-canal (CIC)
5.4 Earbuds
5.5 Other products
Chapter 6 OTC Hearing Aids Market Size and Forecast, By Type, 2022 - 2032 (USD Million)
6.1 Key trends, by type
6.2 Preset
6.3 Self-fitting
Chapter 7 OTC Hearing Aids Market Size and Forecast, By Distribution Channel, 2022 - 2032 (USD Million)
7.1 Key trends, by distribution channel
7.2 Brick & mortar stores
7.3 E-commerce
Chapter 8 OTC Hearing Aids Market Size and Forecast, By Region, 2022 - 2032 (USD Million) (Units)
8.1 Key trends, by region
8.2 North America
8.2.1 U.S.
8.2.2 Canada
8.3 Europe
8.3.1 Germany
8.3.2 UK
8.3.3 France
8.3.4 Italy
8.3.5 Spain
8.3.6 Poland
8.3.7 Sweden
8.3.8 Netherlands
8.3.9 Rest of Europe
8.4 Asia Pacific
8.4.1 China
8.4.2 Japan
8.4.3 India
8.4.4 Australia
8.4.5 South Korea
8.4.6 Indonesia
8.4.7 Philippines
8.4.8 Malaysia
8.4.9 Rest of Asia Pacific
8.5 Latin America
8.5.1 Brazil
8.5.2 Mexico
8.5.3 Argentina
8.5.4 Colombia
8.5.5 Chile
8.5.6 Rest of Latin America
8.6 Middle East & Africa
8.6.1 Saudi Arabia
8.6.2 UAE
8.6.3 South Africa
8.6.4 Israel
8.6.5 Turkey
8.6.6 Egypt
8.6.7 Rest of Middle East & Africa
Chapter 9 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)
9.1 Audicus
9.2 Audien Hearing
9.3 Austar Hearing Science and Technology (Xiamen) Co., Ltd
9.4 Eargo Inc
9.5 GN Hearing A/S (GN Group)
9.6 Hangzhou AcoSound Technology Co., Ltd
9.7 HearX Group (pty) LTD (Lexie Hearing)
9.8 InnerScope Hearing Technologies Inc
9.9 Lucid Hearing (HEARING LAB TECHNOLOGY, LLC)
9.10 MD Hearing
9.11 Neuheara Limited
9.12 Nuvomed Inc
9.13 Sonova Holding AG
9.14 SoundWave Hearing, LLC
9.15 Starkey
9.16 WS Audiology Denmark A/S
9.17 Xiamen Melosound Technology Co. Ltd.



List of Tables

Data Tables
TABLE 1. Brand analysis
TABLE 2. Consumer pathway: online and in-store preference
TABLE 3. Epidemiology scenario
TABLE 4. Technological landscape
TABLE 5. Competitive positioning matrix: classification criteria
TABLE 6. Competitive benchmarking of major market players
TABLE 7. Strategic outlook matrix: classification criteria
TABLE 8. Receiver in canal (RIC) market size, 2022 - 2032 (USD Million)
TABLE 9. Receiver in canal (RIC) market size, 2022 - 2032 (Units)
TABLE 10. Completely-in-the-canal (CIC) market size, 2022 - 2032 (USD Million)
TABLE 11. Completely-in-the-canal (CIC) market size, 2022 - 2032 (Units)
TABLE 12. Earbuds market size, 2022 - 2032 (USD Million)
TABLE 13. Earbuds market size, 2022 - 2032 (Units)
TABLE 14. Other products market size, 2022 - 2032 (USD Million)
TABLE 15. Other products market size, 2022 - 2032 (Units)
TABLE 16. Preset market size, 2022 - 2032 (USD Million)
TABLE 17. Self-fitting market size, 2022 - 2032 (USD Million)
TABLE 18. Brick & mortar stores market size, 2022 - 2032 (USD Million)
TABLE 19. E-commerce market size, 2022 - 2032 (USD Million)
TABLE 20. North America OTC hearing aids market size, by country, 2022 - 2032 (USD Million)
TABLE 21. North America OTC hearing aids market size, by country, 2022 - 2032 (Units)
TABLE 22. North America OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
TABLE 23. North America OTC hearing aids market size, by product, 2022 - 2032 (Units)
TABLE 24. North America OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
TABLE 25. North America OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
TABLE 26. U.S. OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
TABLE 27. U.S. OTC hearing aids market size, by product, 2022 - 2032 (Units)
TABLE 28. U.S. OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
TABLE 29. U.S. OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
TABLE 30. Canada OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
TABLE 31. Canada OTC hearing aids market size, by product, 2022 - 2032 (Units)
TABLE 32. Canada OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
TABLE 33. Canada OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
TABLE 34. Europe OTC hearing aids market size, by country, 2022 - 2032 (USD Million)
TABLE 35. Europe OTC hearing aids market size, by country, 2022 - 2032 (Units)
TABLE 36. Europe OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
TABLE 37. Europe OTC hearing aids market size, by product, 2022 - 2032 (Units)
TABLE 38. Europe OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
TABLE 39. Europe OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
TABLE 40. Germany OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
TABLE 41. Germany OTC hearing aids market size, by product, 2022 - 2032 (Units)
TABLE 42. Germany OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
TABLE 43. Germany OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
TABLE 44. UK OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
TABLE 45. UK OTC hearing aids market size, by product, 2022 - 2032 (Units)
TABLE 46. UK OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
TABLE 47. UK OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
TABLE 48. France OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
TABLE 49. France OTC hearing aids market size, by product, 2022 - 2032 (Units)
TABLE 50. France OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
TABLE 51. France OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
TABLE 52. Italy OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
TABLE 53. Italy OTC hearing aids market size, by product, 2022 - 2032 (Units)
TABLE 54. Italy OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
TABLE 55. Italy OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
TABLE 56. Spain OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
TABLE 57. Spain OTC hearing aids market size, by product, 2022 - 2032 (Units)
TABLE 58. Spain OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
TABLE 59. Spain OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
TABLE 60. Poland OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
TABLE 61. Poland OTC hearing aids market size, by product, 2022 - 2032 (Units)
TABLE 62. Poland OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
TABLE 63. Poland OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
TABLE 64. Sweden OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
TABLE 65. Sweden OTC hearing aids market size, by product, 2022 - 2032 (Units)
TABLE 66. Sweden OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
TABLE 67. Sweden OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
TABLE 68. Netherlands OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
TABLE 69. Netherlands OTC hearing aids market size, by product, 2022 - 2032 (Units)
TABLE 70. Netherlands OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
TABLE 71. Netherlands OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
TABLE 72. Rest of Europe OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
TABLE 73. Rest of Europe OTC hearing aids market size, by product, 2022 - 2032 (Units)
TABLE 74. Rest of Europe OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
TABLE 75. Rest of Europe OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
TABLE 76. Asia Pacific OTC hearing aids market size, by country, 2022 - 2032 (USD Million)
TABLE 77. Asia Pacific OTC hearing aids market size, by country, 2022 - 2032 (Units)
TABLE 78. Asia Pacific OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
TABLE 79. Asia Pacific OTC hearing aids market size, by product, 2022 - 2032 (Units)
TABLE 80. Asia Pacific OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
TABLE 81. Asia Pacific OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
TABLE 82. China OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
TABLE 83. China OTC hearing aids market size, by product, 2022 - 2032 (Units)
TABLE 84. China OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
TABLE 85. China OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
TABLE 86. Japan OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
TABLE 87. Japan OTC hearing aids market size, by product, 2022 - 2032 (Units)
TABLE 88. Japan OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
TABLE 89. Japan OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
TABLE 90. India OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
TABLE 91. India OTC hearing aids market size, by product, 2022 - 2032 (Units)
TABLE 92. India OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
TABLE 93. India OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
TABLE 94. Australia OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
TABLE 95. Australia OTC hearing aids market size, by product, 2022 - 2032 (Units)
TABLE 96. Australia OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
TABLE 97. Australia OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
TABLE 98. South Korea OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
TABLE 99. South Korea OTC hearing aids market size, by product, 2022 - 2032 (Units)
TABLE 100. South Korea OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
TABLE 101. South Korea OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
TABLE 102. Indonesia OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
TABLE 103. Indonesia OTC hearing aids market size, by product, 2022 - 2032 (Units)
TABLE 104. Indonesia OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
TABLE 105. Indonesia OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
TABLE 106. Philippines OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
TABLE 107. Philippines OTC hearing aids market size, by product, 2022 - 2032 (Units)
TABLE 108. Philippines OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
TABLE 109. Philippines OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
TABLE 110. Malaysia OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
TABLE 111. Malaysia OTC hearing aids market size, by product, 2022 - 2032 (Units)
TABLE 112. Malaysia OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
TABLE 113. Malaysia OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
TABLE 114. Rest of Asia Pacific OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
TABLE 115. Rest of Asia Pacific OTC hearing aids market size, by product, 2022 - 2032 (Units)
TABLE 116. Rest of Asia Pacific OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
TABLE 117. Rest of Asia Pacific OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
TABLE 118. Latin America OTC hearing aids market size, by country, 2022 - 2032 (USD Million)
TABLE 119. Latin America OTC hearing aids market size, by country, 2022 - 2032 (Units)
TABLE 120. Latin America OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
TABLE 121. Latin America OTC hearing aids market size, by product, 2022 - 2032 (Units)
TABLE 122. Latin America OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
TABLE 123. Latin America OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
TABLE 124. Brazil OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
TABLE 125. Brazil OTC hearing aids market size, by product, 2022 - 2032 (Units)
TABLE 126. Brazil OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
TABLE 127. Brazil OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
TABLE 128. Mexico OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
TABLE 129. Mexico OTC hearing aids market size, by product, 2022 - 2032 (Units)
TABLE 130. Mexico OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
TABLE 131. Mexico OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
TABLE 132. Argentina OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
TABLE 133. Argentina OTC hearing aids market size, by product, 2022 - 2032 (Units)
TABLE 134. Argentina OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
TABLE 135. Argentina OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
TABLE 136. Colombia OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
TABLE 137. Colombia OTC hearing aids market size, by product, 2022 - 2032 (Units)
TABLE 138. Colombia OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
TABLE 139. Colombia OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
TABLE 140. Chile OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
TABLE 141. Chile OTC hearing aids market size, by product, 2022 - 2032 (Units)
TABLE 142. Chile OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
TABLE 143. Chile OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
TABLE 144. Rest of Latin America OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
TABLE 145. Rest of Latin America OTC hearing aids market size, by product, 2022 - 2032 (Units)
TABLE 146. Rest of Latin America OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
TABLE 147. Rest of Latin America OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
TABLE 148. Middle East & Africa OTC hearing aids market size, by country, 2022 - 2032 (USD Million)
TABLE 149. Middle East & Africa OTC hearing aids market size, by country, 2022 - 2032 (Units)
TABLE 150. Middle East & Africa OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
TABLE 151. Middle East & Africa OTC hearing aids market size, by product, 2022 - 2032 (Units)
TABLE 152. Middle East & Africa OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
TABLE 153. Middle East & Africa OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
TABLE 154. Saudi Arabia OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
TABLE 155. Saudi Arabia OTC hearing aids market size, by product, 2022 - 2032 (Units)
TABLE 156. Saudi Arabia OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
TABLE 157. Saudi Arabia OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
TABLE 158. UAE OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
TABLE 159. UAE OTC hearing aids market size, by product, 2022 - 2032 (Units)
TABLE 160. UAE OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
TABLE 161. UAE OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
TABLE 162. South Africa OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
TABLE 163. South Africa OTC hearing aids market size, by product, 2022 - 2032 (Units)
TABLE 164. South Africa OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
TABLE 165. South Africa OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
TABLE 166. Israel OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
TABLE 167. Israel OTC hearing aids market size, by product, 2022 - 2032 (Units)
TABLE 168. Israel OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
TABLE 169. Israel OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
TABLE 170. Turkey OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
TABLE 171. Turkey OTC hearing aids market size, by product, 2022 - 2032 (Units)
TABLE 172. Turkey OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
TABLE 173. Turkey OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
TABLE 174. Egypt OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
TABLE 175. Egypt OTC hearing aids market size, by product, 2022 - 2032 (Units)
TABLE 176. Egypt OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
TABLE 177. Egypt OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)
TABLE 178. Rest of Middle East & Africa OTC hearing aids market size, by product, 2022 - 2032 (USD Million)
TABLE 179. Rest of Middle East & Africa OTC hearing aids market size, by product, 2022 - 2032 (Units)
TABLE 180. Rest of Middle East & Africa OTC hearing aids market size, by type, 2022 - 2032 (USD Million)
TABLE 181. Rest of Middle East & Africa OTC hearing aids market size, by distribution channel, 2022 - 2032 (USD Million)

Charts & Figures
FIG. 1 Research design
FIG. 2 Data collection techniques
FIG. 3 Primary research process
FIG. 4 Market sizing approach- top-down approach
FIG. 5 Market sizing approach- bottom-up
FIG. 6 Forecasting model
FIG. 7 Global OTC hearing aids industry ecosystem analysis
FIG. 8 Growth potential analysis, by product
FIG. 9 Growth potential analysis, by type
FIG. 10 Growth potential analysis, by distribution channel
FIG. 11 Gap analysis
FIG. 12 Porter’s analysis
FIG. 13 PESTEL analysis
FIG. 14 Company share analysis, 2023
FIG. 15 Competitive positioning matrix, 2023
FIG. 16 Competitive analysis of major market players, 2023
FIG. 17 Company matrix analysis, 2023
FIG. 18 Strategy dashboard, 2023
FIG. 19 Strategic outlook matrix, 2023