Table of Content

1 INTRODUCTION 15
1.1 OBJECTIVES OF THE STUDY 15
1.2 MARKET DEFINITION 16
1.3 MARKET SCOPE 16
1.3.1 MARKETS COVERED 16
1.3.2 YEARS CONSIDERED FOR THE STUDY 17
1.4 CURRENCY 17
1.5 LIMITATIONS 18
1.6 STAKEHOLDERS 18

2 RESEARCH METHODOLOGY 19
2.1 RESEARCH DATA 19
2.1.1 SECONDARY DATA 20
2.1.1.1 Key secondary sources 20
2.1.1.2 Key data from secondary sources 21
2.1.2 PRIMARY DATA 22
2.1.2.1 Sampling techniques & data collection methods 22
2.1.2.2 Primary participants 23
2.1.2.3 Key data from primary sources 23
2.2 MARKET SIZE ESTIMATION 24
2.2.1 TOP-DOWN APPROACH 24
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 25
2.4 ASSUMPTIONS 26

3 EXECUTIVE SUMMARY 27

4 PREMIUM INSIGHTS 31
4.1 BIKE AND SCOOTER RENTAL MARKET TO GROW AT A SIGNIFICANT RATE DURING THE FORECAST PERIOD (2019–2027) 31
4.2 ASIA PACIFIC TO LEAD THE GLOBAL BIKE AND SCOOTER RENTAL MARKET 32
4.3 BIKE AND SCOOTER RENTAL MARKET, BY SERVICE AND OPERATIONAL MODEL 33
4.4 BIKE AND SCOOTER RENTAL MARKET, BY SERVICE 33
4.5 BIKE AND SCOOTER RENTAL MARKET, BY OPERATIONAL MODEL 34
4.6 BIKE AND SCOOTER RENTAL MARKET, BY VEHICLE TYPE 34
4.7 BIKE AND SCOOTER RENTAL MARKET, BY PROPULSION 35
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5 MARKET OVERVIEW 36
5.1 INTRODUCTION 36
5.2 MARKET DYNAMICS 37
5.2.1 DRIVERS 37
5.2.1.1 Rise of micromobility as a budget-friendly mode of transportation 37
5.2.1.2 Sustainable and technologically advanced mobility 38
5.2.2 RESTRAINTS 38
5.2.2.1 Lack of supporting infrastructure for micromobility 38
5.2.3 OPPORTUNITIES 38
5.2.3.1 Growing traffic congestion on roads 38
5.2.3.2 Adoption of electrically powered vehicles 39
5.2.4 CHALLENGES 39
5.2.4.1 Occurrence of theft and vandalism 39

6 INDUSTRY TRENDS 40
6.1 INTRODUCTION 40
6.2 TECHNOLOGICAL OVERVIEW 40
6.2.1 APPLICATION-BASED RENTAL SYSTEM 40
6.2.2 BIKE RENTAL SERVICES AND IOT 40
6.2.3 REGENERATIVE BRAKING 41
6.3 REGULATORY OVERVIEW 41
6.3.1 US 42
6.3.2 EUROPE 42
6.3.3 CHINA 42
6.4 MACROINDICATOR ANALYSIS 42
6.4.1 GROWTH OF BIKE AND SCOOTER RENTAL 42
6.4.2 GDP (USD BILLION) 43
6.4.3 GNI PER CAPITA, ATLAS METHOD (USD) 43
6.4.4 GDP PER CAPITA PPP (USD) 43
6.4.5 MACROINDICATORS INFLUENCING THE VEHICLE ACCESS CONTROL MARKET, TOP 3 COUNTRIES 43
6.4.5.1 Germany 43
6.4.5.2 US 44
6.4.5.3 China 44

7 BIKE AND SCOOTER RENTAL MARKET, BY OPERATIONAL MODEL 45
7.1 INTRODUCTION 46
7.1.1 RISING DEMAND FOR ECONOMICAL AND CONVENIENT MODE OF COMMUTING IS LIKELY TO PROPEL THE MARKET 46
7.2 RESEARCH METHODOLOGY 47
7.3 DOCKLESS 47
7.3.1 DEMAND FOR USER FLEXIBILITY AND EXPANSION OF GEOGRAPHIC LOCATION WILL DRIVE THE DOCKLESS SEGMENT 47
7.4 STATION-BASED 48
7.4.1 DESIGNATED PARKING STATIONS AND ADDRESSAL OF FIRST AND LAST MILE PROBLEM IS ATTRIBUTING TO THE GROWTH OF STATION-BASED SEGMENT 48

8 BIKE AND SCOOTER RENTAL MARKET, BY PROPULSION 49
8.1 INTRODUCTION 50
8.1.1 RISING MICROMOBILITY TO REDUCE TRAFFIC CONGESTION WILL CONTINUE TO DRIVE THE BIKE AND SCOOTER RENTAL MARKET 50
8.2 RESEARCH METHODOLOGY 51
8.3 GASOLINE 51
8.3.1 EASE OF AVAILABILITY AND ACCESSIBILITY OF GASOLINE STATIONS WILL KEEP THE DEMAND FOR GASOLINE PROPULSION STEADY 51
8.4 ELECTRIC 51
8.4.1 DEMAND FOR ALTERNATE SOURCES OF ENERGY TO LIMIT CARBON EMISSIONS WILL DRIVE THE ELECTRIC PROPULSION SEGMENT 52
8.5 PEDAL 52
8.5.1 INTEGRATION OF BIKE SHARING APPS AND RIDE HAILING SERVICES WILL FUEL THE GROWTH OF PEDAL BIKES 52

9 BIKE AND SCOOTER RENTAL MARKET, BY SERVICE 54
9.1 INTRODUCTION 55
9.1.1 INTRODUCTION OF RENTAL SCHEMES AND INCREASED USAGE OF SMARTPHONES WILL BOOST DEMAND 55
9.2 RESEARCH METHODOLOGY 56
9.3 PAY AS YOU GO 56
9.3.1 ACCURACY OF RIDE COST WILL DRIVE ?PAY AS YOU GO’ MODEL SIGNIFICANTLY 56
9.4 SUBSCRIPTION-BASED 57
9.4.1 AVAILABILITY OF VEHICLES AS PER USER CONVENIENCE IS THE GROWTH DRIVER OF SUBSCRIPTION-BASED MODEL 57

10 BIKE AND SCOOTER RENTAL MARKET, BY VEHICLE TYPE 58
10.1 INTRODUCTION 59
10.1.1 SHIFT FROM GASOLINE TO ELECTRIC-POWERED TWO-WHEELERS IS GOING TO FUEL THE BIKE AND SCOOTER RENTAL MARKET 59
10.2 RESEARCH METHODOLOGY 60
10.3 BIKE 60
10.3.1 ACCESSIBILITY TO STATIONS AND LESSER REGULATIONS WOULD DRIVE THE DEMAND 60
10.4 SCOOTER 61
10.4.1 FEATURES LIKE LIGHTWEIGHT AND COMPACT DESIGN WILL BOOST THE SCOOTER RENTAL MARKET 61
10.5 OTHERS 62
10.5.1 LONG DISTANCE COVERAGE AND EMERGENCE OF TOURISM WILL BOOST THE MARKET 62

11 BIKE AND SCOOTER RENTAL MARKET, BY REGION 63
11.1 INTRODUCTION 64
11.2 ASIA PACIFIC 66
11.2.1 CHINA 67
11.2.1.1 Increasing adoption of e-bikes and e-scooters and government incentives to encourage emission-free commute will boost the Chinese market 67
11.2.2 INDIA 68
11.2.2.1 Government initiatives will impact the Indian market positively 68
11.2.3 JAPAN 69
11.2.3.1 Rising sales of electric bikes and rental regulations will significantly drive the Japanese market 69
11.2.4 SOUTH KOREA 70
11.2.4.1 Growing awareness will provide an opportunity to propel the bike and scooter market in south Korea 70
11.2.5 REST OF ASIA PACIFIC 71
11.2.5.1 Partnerships between companies to provide smarter transportation will drive the overall market 71
11.3 EUROPE 72
11.3.1 FRANCE 73
11.3.1.1 High demand for e-bikes and E-scooters will drive the French market 73
11.3.2 GERMANY 74
11.3.2.1 Structural lanes and developed infrastructure supporting micromobility will drive the German market 74
11.3.3 ITALY 75
11.3.3.1 Increasing use of micromobility for tourism will boost the Italian market 75
11.3.4 RUSSIA 75
11.3.4.1 Increasing investments in bike and scooter rental will fuel the Russian market 75
11.3.5 SPAIN 76
11.3.5.1 Presence of major bike and scooter rental providers is likely to shape the UK market 76
11.3.6 UK 76
11.3.6.1 Increasing focus on low speed rental vehicles is driving the UK market 76
11.3.7 NETHERLANDS 77
11.3.7.1 Increasing focus on innovation is driving the Dutch market 77
11.3.8 REST OF EUROPE 77
11.4 NORTH AMERICA 78
11.4.1 CANADA 78
11.4.1.1 Infrastructure for active transportation will drive the Canadian market 78
11.4.2 MEXICO 79
11.4.2.1 Implementation of innovative programs and dedicated lanes will drive the Mexican market 79
11.4.3 US 80
11.4.3.1 Emergence of maximum ride sharing companies in us will drive the market 80
11.5 REST OF THE WORLD (ROW) 80
11.5.1 BRAZIL 81
11.5.1.1 Safety concerns will impact the Brazilian market positively 81
11.5.2 SOUTH AFRICA 81
11.5.2.1 Growing two-wheeler sales will impact the South African market 81
11.5.3 REST OF ROW 82
11.5.3.1 Growing vehicle production may impact the market positively 82
12 COMPETITIVE LANDSCAPE 83
12.1 OVERVIEW 83
12.2 MARKET RANKING ANALYSIS 84
12.3 COMPETITIVE SCENARIO 85
12.3.1 NEW PRODUCT DEVELOPMENTS 85
12.3.2 COLLABORATIONS/JOINT VENTURES/SUPPLY CONTRACTS/
PARTNERSHIPS/AGREEMENTS 87
12.3.3 EXPANSIONS, 2017–2019 88
12.4 COMPETITIVE LEADERSHIP MAPPING 92
12.4.1 VISIONARY LEADERS 92
12.4.2 INNOVATORS 92
12.4.3 DYNAMIC DIFFERENTIATORS 92
12.4.4 EMERGING COMPANIES 92
12.5 STRENGTH OF PRODUCT PORTFOLIO 94
12.6 BUSINESS STRATEGY EXCELLENCE 95
13 COMPANY PROFILES 96
(Business overview, Products offered, Recent developments & SWOT analysis)*
13.1 LIME 96
13.2 BIRD 98
13.3 NEXTBIKE 101
13.4 CITYSCOOT 103
13.5 MOBIKE 105
13.6 SPIN 108
13.7 SCOOT 110
13.8 ECOOLTRA 111
13.9 LYFT 112
13.10 SKIP 114
13.11 COUP 115
13.12 BOLT 116
13.13 HOPR 117
13.14 OTHER KEY PLAYERS 119
13.14.1 ASIA PACIFIC 119
13.14.1.1 Yulu 119
13.14.1.2 Mobycy 119
13.14.1.3 ONN Bikes 119
13.14.1.4 Vogo 119
13.14.1.5 Ofo 119
13.14.1.6 Beam 119
13.14.2 EUROPE 119
13.14.2.1 YEGO 119
13.14.2.2 Muving 120
13.14.2.3 Blinkee.city 120
13.14.2.4 VOI Technology 120
13.14.2.5 Emmy 120
13.14.3 NORTH AMERICA 120
13.14.3.1 JUMP 120
13.14.3.2 Spinlister 120
*Details on Business overview, Products offered, Recent developments & SWOT analysis might not be captured in case of unlisted companies.
14 APPENDIX 121
14.1 DISCUSSION GUIDE – BIKE AND SCOOTER RENTAL MARKET 121
14.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 124
14.3 AVAILABLE CUSTOMIZATIONS 126
14.4 RELATED REPORTS 126
14.5 AUTHOR DETAILS 127



List of Figures



FIGURE 1 BIKE AND SCOOTER RENTAL MARKET SEGMENTATION 16
FIGURE 2 BIKE AND SCOOTER RENTAL MARKET: RESEARCH DESIGN 19
FIGURE 3 RESEARCH METHODOLOGY MODEL 20
FIGURE 4 BREAKDOWN OF PRIMARY INTERVIEWS 22
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY FOR THE BIKE AND SCOOTER RENTAL MARKET: TOP-DOWN APPROACH 24
FIGURE 6 DATA TRIANGULATION 25
FIGURE 7 BIKE AND SCOOTER RENTAL MARKET: MARKET DYNAMICS 28
FIGURE 8 BIKE AND SCOOTER RENTAL MARKET, BY REGION, 2019 (MARKET SHARE) 29
FIGURE 9 BIKE SEGMENT TO HOLD THE LARGEST SHARE IN THE BIKE AND SCOOTER RENTAL MARKET IN 2019 30
FIGURE 10 GROWTH OF CONNECTED SERVICES AND INCREASING FOCUS ON ROAD SAFETY WILL BOOST THE BIKE AND SCOOTER RENTAL MARKET 31
FIGURE 11 BIKE AND SCOOTER RENTAL MARKET SHARE, BY REGION, 2019 32
FIGURE 12 PAY AS YOU GO AND DOCKLESS ARE EXPECTED TO ACCOUNT FOR THE LARGEST SHARE BY SERVICE AND OPERATIONAL MODEL, RESPECTIVELY, IN 2019 33
FIGURE 13 PAY AS YOU GO SERVICE TO BE THE FASTEST SEGMENT DURING THE FORECAST PERIOD, 2019 VS. 2027 (USD MILLION) 33
FIGURE 14 DOCKLESS SEGMENT TO BE THE FASTEST DURING THE FORECAST PERIOD 2019 VS. 2027 (USD MILLION) 34
FIGURE 15 BIKE SEGMENT TO PLAY A MAJOR ROLE IN THE BIKE AND SCOOTER RENTAL MARKET, 2019 VS. 2027 (USD MILLION) 34
FIGURE 16 ELECTRIC PROPULSION TO BE THE LARGEST SEGMENT, BY PROPULSION 2019 VS. 2027 (USD MILLION) 35
FIGURE 17 BIKE AND SCOOTER RENTAL: MARKET DYNAMICS 37
FIGURE 18 NB-IOT ENABLES SMART SHARED BIKE LOCKS 41
FIGURE 19 BIKE AND SCOOTER RENTAL MARKET, BY OPERATIONAL MODEL 2019 VS. 2027 (USD MILLION) 46
FIGURE 20 KEY PRIMARY INSIGHTS 48
FIGURE 21 BIKE AND SCOOTER RENTAL MARKET, BY PROPULSION 2019 VS. 2027 (USD MILLION) 50
FIGURE 22 KEY PRIMARY INSIGHTS 53
FIGURE 23 BIKE AND SCOOTER RENTAL MARKET, BY SERVICE, 2019 VS. 2027 (USD MILLION) 55
FIGURE 24 KEY PRIMARY INSIGHTS 57
FIGURE 25 BIKE AND SCOOTER RENTAL MARKET, BY VEHICLE TYPE 2019 VS. 2027 (USD MILLION) 59
FIGURE 26 KEY PRIMARY INSIGHTS 62
FIGURE 27 BIKE AND SCOOTER RENTAL MARKET, BY REGION, 2019 VS. 2027 64
FIGURE 28 ASIA PACIFIC: BIKE AND SCOOTER RENTAL MARKET SNAPSHOT 66
FIGURE 29 EUROPE: BIKE AND SCOOTER RENTAL MARKET SNAPSHOT 72
FIGURE 30 KEY DEVELOPMENTS BY LEADING PLAYERS IN THE MARKET, 2017–2019 83
FIGURE 31 BIKE AND SCOOTER RENTAL MARKET (GLOBAL): COMPETITIVE LEADERSHIP MAPPING, 2019 93
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FIGURE 32 LIME: SWOT ANALYSIS 97
FIGURE 33 BIRD: SWOT ANALYSIS 100
FIGURE 34 NEXTBIKE: SWOT ANALYSIS 102
FIGURE 35 CITYSCOOT: SWOT ANALYSIS 104
FIGURE 36 MOBIKE: SWOT ANALYSIS 107
FIGURE 37 LYFT: COMPANY SNAPSHOT 112

 

List of Tables



TABLE 1 CURRENCY EXCHANGE RATES (PER 1 USD) 17
TABLE 2 AVERAGE RENTAL PRICES OF BIKES AND SCOOTERS 38
TABLE 3 IMPACT OF MARKET DYNAMICS 39
TABLE 4 BIKE AND SCOOTER RENTAL MARKET, BY OPERATIONAL MODEL 2017–2027 (USD MILLION) 46
TABLE 5 DOCKLESS: BIKE AND SCOOTER RENTALS MARKET, BY REGION 2017–2027 (USD MILLION) 47
TABLE 6 STATION-BASED: BIKE AND SCOOTER RENTALS MARKET, BY REGION 2017–2027 (USD MILLION) 48
TABLE 7 BIKE AND SCOOTER RENTAL MARKET, BY PROPULSION 2017–2027 (USD MILLION) 50
TABLE 8 GASOLINE: BIKE AND SCOOTER RENTAL MARKET, REGION 2017–2027 (USD MILLION) 51
TABLE 9 ELECTRIC: BIKE AND SCOOTER MARKET, BY REGION, 2017–2027 (USD MILLION) 52
TABLE 10 PEDAL: BIKE AND SCOOTER MARKET, BY REGION, 2017–2027 (USD MILLION) 52
TABLE 11 BIKE AND SCOOTER RENTAL MARKET, BY SERVICE, 2017–2027 (USD MILLION) 55
TABLE 12 PAY AS YOU GO: BIKE AND SCOOTER RENTAL MARKET, BY REGION 2017–2027 (USD MILLION) 56
TABLE 13 SUBSCRIPTION-BASED: BIKE AND SCOOTER RENTAL MARKET, BY REGION 2017–2027 (USD MILLION) 57
TABLE 14 BIKE AND SCOOTER RENTAL MARKET, BY VEHICLE TYPE 2017–2027 (USD MILLION) 59
TABLE 15 BIKE: BIKE AND SCOOTER RENTAL MARKET, BY REGION 2017–2027 (USD MILLION) 60
TABLE 16 SCOOTER: BIKE AND SCOOTER RENTAL MARKET, BY REGION 2017–2027 (USD MILLION) 61
TABLE 17 OTHERS: BIKE AND SCOOTER RENTAL MARKET, BY REGION 2017–2027 (USD MILLION) 62
TABLE 18 BIKE AND SCOOTER RENTAL MARKET, BY REGION, 2017–2027 (USD MILLION) 65
TABLE 19 ASIA PACIFIC: BIKE AND SCOOTER RENTAL MARKET, BY COUNTRY 2017–2027 (USD MILLION) 67
TABLE 20 CHINA: BIKE AND SCOOTER RENTAL MARKET, BY VEHICLE TYPE 2017–2027 (USD MILLION) 67
TABLE 21 INDIA: BIKE AND SCOOTER RENTAL MARKET, BY VEHICLE TYPE 2017–2027(USD MILLION) 68
TABLE 22 JAPAN: BIKE AND SCOOTER RENTAL MARKET, BY VEHICLE TYPE 2017–2027 (USD MILLION) 69
TABLE 23 SOUTH KOREA: BIKE AND SCOOTER RENTAL MARKET, BY VEHICLE TYPE 2017–2027 (USD MILLION) 70
TABLE 24 REST OF ASIA: BIKE AND SCOOTER RENTAL MARKET, BY VEHICLE TYPE 2017–2027 (USD MILLION) 71
TABLE 25 EUROPE: BIKE AND SCOOTER RENTAL MARKET, BY COUNTRY 2017–2027 (USD MILLION) 73
TABLE 26 FRANCE: BIKE AND SCOOTER RENTAL MARKET, BY VEHICLE TYPE 2017–2027 (USD MILLION) 73
TABLE 27 GERMANY: BIKE AND SCOOTER RENTAL MARKET, BY VEHICLE TYPE 2017–2027 (USD MILLION) 74
TABLE 28 ITALY: BIKE AND SCOOTER RENTAL MARKET, BY VEHICLE TYPE 2017–2027 (USD MILLION) 75
TABLE 29 RUSSIA: BIKE AND SCOOTER RENTAL MARKET, BY VEHICLE TYPE 2017–2027 (USD MILLION) 75
TABLE 30 SPAIN: BIKE AND SCOOTER RENTAL MARKET, BY VEHICLE TYPE 2017–2027 (USD MILLION) 76
TABLE 31 UK: BIKE AND SCOOTER RENTAL MARKET, BY VEHICLE TYPE 2017–2027 (USD MILLION) 76
TABLE 32 NETHERLANDS: BIKE AND SCOOTER RENTAL MARKET, BY VEHICLE TYPE 2017–2027 (USD MILLION) 77
TABLE 33 REST OF EUROPE: BIKE AND SCOOTER RENTAL MARKET, BY SERVICE TYPE 2017–2027 (USD MILLION) 77
TABLE 34 NORTH AMERICA: BIKE AND SCOOTER RENTAL MARKET, BY COUNTRY 2017–2027 (USD MILLION) 78
TABLE 35 CANADA: BIKE AND SCOOTER RENTAL MARKET, BY VEHICLE TYPE 2017–2027 (USD MILLION) 78
TABLE 36 MEXICO: BIKE AND SCOOTER RENTAL MARKET, BY VEHICLE TYPE 2017–2027 (USD MILLION) 79
TABLE 37 US: BIKE AND SCOOTER RENTAL MARKET, BY VEHICLE TYPE 2017–2027 (USD MILLION) 80
TABLE 38 ROW: BIKE AND SCOOTER RENTAL MARKET, BY COUNTRY 2017–2027 (USD MILLION) 80
TABLE 39 BRAZIL: BIKE AND SCOOTER RENTAL MARKET, BY VEHICLE TYPE 2017–2027 (USD MILLION) 81
TABLE 40 SOUTH AFRICA: BIKE AND SCOOTER RENTAL MARKET, BY VEHICLE TYPE 2017–2027 (USD MILLION) 81
TABLE 41 REST OF ROW: BIKE AND SCOOTER RENTAL MARKET, BY VEHICLE TYPE 2017–2027 (USD MILLION) 82
TABLE 42 NEW PRODUCT DEVELOPMENTS, 2017–2019 85
TABLE 43 COLLABORATIONS/JOINT VENTURES/SUPPLY CONTRACTS/PARTNERSHIPS/ AGREEMENTS, 2017–2019 87