According to PayNXT360, Embedded Finance industry in the region is expected to grow by 36.7% on annual basis to reach US$88,501.4 million in 2023.

The embedded finance industry is expected to grow steadily over the forecast period, recording a CAGR of 28.2% during 2024-2029. The embedded finance revenues in the region will increase from US$88,501.4 million in 2024 to reach US$306,599.2 million by 2029.

The Asia Pacific embedded finance industry is poised for accelerated growth over the medium term. The rising digitalization, coupled with the fast-growing digital-savvy population, are among the factors that are projected to aid the market growth across the Asia Pacific region in 2024. Businesses are expanding their geographical presence to tap into the growing market. This trend is projected to continue across the region throughout 2024.

Firms are also launching new products as the market is poised for accelerated growth over the medium term. To meet the rising working capital demand among SMEs, firms are also forging strategic alliances in the sector. Funding Societies, in April 2024, entered into a strategic partnership with Singapore E-Business (SGeBIZ). Overall, PayNXT360 maintains a positive growth outlook for the embedded finance industry over the next three to four years.

Firms are forging strategic alliances to cater to the working capital demand of SMEs in Singapore

To help small and medium-sized businesses thrive in the competitive market, firms are entering into strategic partnerships in Singapore. These collaborations are aimed at offering financing solutions to SMEs, subsequently helping them to enhance their cash flow management.
• Funding Societies, in April 2024, entered into a strategic partnership with Singapore E-Business (SGeBIZ). As part of the collaboration, the BNPL solution offered by Funding Societies will be integrated into SGeBIZ’s procurement platform. The two firms aim to provide more than 2,000 SMEs with tailored financing solutions in Singapore.
With this, both firms are targeting new customers in the Singaporean market. For Funding Societies, the collaboration will also lead to higher disbursement value, whereas for SGeBIZ, the partnership will drive overall gross merchandise value and volume over the medium term. Going forward, in 2024, PayNXT360 expects more such strategic collaborations to take place in the Asia Pacific embedded finance market.

Embedded finance firms, to accelerate growth, are eyeing regional expansion in 2024

With the demand for embedded finance solutions, including payments, insurance, and lending, poised to grow over the medium term, firms are planning to expand their regional presence in 2024.
• Finology Group, the Malaysian firm enabling embedded finance, aims to bring its solutions to financial institutions and consumer-facing brands in the Asia Pacific markets in 2024. This is part of the firm’s strategy to boost financial inclusion and support the underbanked in the region. Tapping into the potential of the embedded finance and lending sector, Finology Group has expanded its offerings to include products such as personal loans, mortgages, and insurance. To expand its regional presence, the firm also raised capital in its pre-Series A round in September 2023.
• Xendit, the Indonesian firm offering embedded finance and digital payment solutions, is also eyeing regional expansion. Xendit, in March 2024, revealed that it had entered into Thailand. The firm also has operations in markets like Malaysia and the Philippines. The firm notably entered the Malaysian market in January 2023. Xendit, through its growing suite of products, serves a diverse customer base. This includes small and medium enterprises and large regional corporations. Xendit currently helps over 6,000 clients throughout Southeast Asia.
The firm handles more than 320 million transactions each year, offering services such as payment processing, international money transfers, business operations support, shop management, and various other digital financial services.

Cashfree Payments has launched an embedded payment solution for software businesses in India

Cashfree Payments, a fintech platform, introduced a new payment solution called Embedded Payments in March 2024. This solution is designed for software platforms, such as enterprise resource planning (ERPs), customer relationship management (CRM), SaaS, or billing platforms, to facilitate smooth payment experiences for businesses and their users.
• With Embedded Payments, these platforms can integrate payment functionalities directly into their services. This allows businesses to offer payments as part of their offerings. The solution seamlessly incorporates financial transactions within digital platforms or applications. Users can easily initiate payments, and the funds are transferred directly to the business’s designated account?all within the platform’s environment.

According to the firm, this solution enables platforms to provide their clients with access to more than 120 payment methods directly, without the need for redirects or external interfaces like traditional payment gateways. Furthermore, platforms can easily onboard their users as merchants and manage various aspects of payments, refunds, settlements, and other post-payment processes through a straightforward integration.
This report provides a detailed data-centric analysis of the embedded finance industry, covering lending, insurance, payment, wealth and asset based finance sectors market opportunities and risks across a range of different sectors. With over 75+ KPIs at the country level, this report provides a comprehensive understanding of embedded finance market dynamics, market size and forecast.

It breaks down market opportunities by type of business model, consumer segment, and distribution models. In addition, it also provides detailed information across a range of different segment in each sector of embedded finance. KPI revenue help in getting an in-depth understanding of end market dynamics.

PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.

This title from PayNXT360 is a bundled offering, combining the following 14 reports, covering 1000+ tables and 1500+ figures:

1. Asia Pacific Embedded Finance Business and Investment Opportunities
2. Australia Embedded Finance Business and Investment Opportunities
3. Bangladesh Embedded Finance Business and Investment Opportunities
4. China Embedded Finance Business and Investment Opportunities
5. India Embedded Finance Business and Investment Opportunities
6. Indonesia Embedded Finance Business and Investment Opportunities
7. Japan Embedded Finance Business and Investment Opportunities
8. Malaysia Embedded Finance Business and Investment Opportunities
9. South Korea Embedded Finance Business and Investment Opportunities
10. Philippines Embedded Finance Business and Investment Opportunities
11. Singapore Embedded Finance Business and Investment Opportunities
12. Taiwan Embedded Finance Business and Investment Opportunities
13. Thailand Embedded Finance Business and Investment Opportunities
14. Vietnam Embedded Finance Business and Investment Opportunities