The femtech market is expected to grow substantially by 2027 owing to rising consumer awareness about the digitally personalized women’s healthcare sector. Increasing investment towards the development of female-centric health technologies is anticipated to further fuel market growth over the forecast timeline.

Following the COVID-19 outbreak, a surge in health consciousness has been observed among people across the world. Women, in particular, have been seeking effective technologies that enable them to assess and keep track of their menstrual, reproductive, and general health from the comfort of their homes, which has positively influenced industry growth.

Recently, several new startups specializing in women’s health have been working on establishing their presence in the femtech space, thereby propelling market growth. For instance, in October 2020, Elvie, a femtech startup, launched two products viz., ???The Elvie Trainer??? and ???The Elvie Pump???. Subsequently, mounting presence of novel products in the market that address prevailing consumer requirements has been favorable for the global business landscape.

Additionally, key industry players have been implementing lucrative strategies to capitalize on emerging market trends. For instance, in May 2021, Kimberly-Clark Corporation, a leading company in the consumer products sector, announced the launch of a new range of liners and pads through its brand Poise. The product, dubbed ???One by Poise???, has been designed to function both as a menstrual hygiene product and a bladder leakage support product. Thus, increasing focus of companies on product development is driving business growth across the globe.

The femtech market has been bifurcated based on type, application, end-use, and region. In terms of type, the market has further been classified into products, software, and services.

The software sub-segment held a staggering revenue of over USD 4.3 billion in 2020 and is estimated to grow considerably over 2021-2027. Prevalent adoption of IoT, prominent usage of mobile apps in everyday health monitoring, and advancements in AI are set to contribute to segmental growth in the coming years.

With respect to application, the femtech market has been segregated into general healthcare & wellness, pregnancy & nursing care, pelvic & uterine healthcare, reproductive health, and others. The general healthcare & wellness sub-segment is anticipated to expand at a notable pace over the assessment period owing to the development of various wearable devices for health monitoring. Moreover, escalating awareness about personal hygiene is also expected to drive product demand in the future.

In terms of end-use, the femtech market has been divided based on direct-to-customer, fertility clinics, diagnostic centers, surgical centers, hospitals, and others. In 2020, the direct-to-customer sub-segment held a remarkable valuation of around USD 6.0 billion and is anticipated to expand at a robust pace over 2021-2027. Surging availability of advanced consumer products, coupled with the development on women health-focused innovative solutions by start-up organizations, is speculated to bolster segmental demand through the forthcoming years.

From the regional perspective, the Middle East and Africa femtech market is calculated to witness rapid growth through 2027 primarily due to the augmenting focus on the improvement of women health products. Furthermore, the development of advanced diagnostic tools for disease recognition is projected to foster regional market outlook over the analysis period.