Coming into 2020, the men’s grooming market in the US had experienced 10 years of positive growth due to an expanding grooming routine among male consumers, namely in toiletries such as bath and shower, skin care and deodorants. However, with the profound impact of COVID-19 on consumer behaviour and social interactions, men’s grooming declined in 2020. Increasingly home-bound lifestyles limited the use occasions for a variety of male products from styling gels to deodorants to fragrances. Many o...

Euromonitor International’s Men’s Grooming in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Men’s Fragrances, Men’s Shaving, Men’s Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Men’s Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.