Men’s grooming saw slow retail volume growth and solid current value growth during most of the review period, but turned to decline in 2020. With the onset of COVID-19, men’s priorities shifted towards the most essential products. Grooming products are not generally considered as such amongst Swedish men, especially products such as fragrances, and the category therefore suffered from a strong decline in volume demand, with value sales performing slightly better due to an overall price rise. Mea...

Euromonitor International’s Men’s Grooming in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Men’s Fragrances, Men’s Shaving, Men’s Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Men’s Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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