Low cost tablets market to be worth $3.44bn in 2012

Tuesday 9 October 2012, Amsterdam

An analysis indicates that the global low cost tablets market will reach the value of $3.44bn by the end of 2012, Tablets were once considered to be high-end and luxury consumer devices, however that has changed over the last two years as we have witnessed Apple’s dominance in the tablet market slowly being eroded by competitor brands offering tablets with similar specifications and features at a significantly lower price point. This report has classified low cost tablets as those available in the market at or below $250.

The price factor in the low cost tablets market has proven to be the single most important factor in attracting consumers and creating demand for products other than the iPad. Analyst expects that this trend of low cost tablets would continue to rise as many vendors plan on focusing on the development of low end tablets. However the low cost tablets market is too young to see how long vendors can expect to wait for return on investment (ROI), or whether to expect it at all.

The low cost tablets market is therefore forecast to record strong and continuous growth over the next five years, especially in the developing world as the market is still in its growth stage. This report features a detailed view of the low cost tablets competitive landscape from the perspective of infrastructure vendors and service providers, enterprises and end users. Key supplier strategies and business models are also related in order to provide a sound basis of understanding of the current market. The reader will also find SWOT analysis and the market drivers/restraints for the low cost tablets market and some specific analysis of key industry players.

The author of The Low Cost Tablets Market 2012-2017 report commented that ‘In today’s tablet market if a vendor can provide a comparable UI and positive user experience while offering a lower price point, it is deemed to be a very competitive product in the low-cost tablet segment, which is exactly why the low cost tablet industry has evolved at a rapid pace, maintaining the user experience while slashing the costs’.

The 140 page report contains 136 tables, charts and graphs that add visual analysis in order to explain developing trends within the low cost tablets market. This report provides forecasts for the period 2012-2017 in terms of sales and market value for the global low cost tablets market, as well as a price tier breakdown for tablet sales and market value. In addition, 5 regional low cost tablet markets have been forecasted and analysed by analyst over the period 2012-2017 as well as a price tier breakdown for tablet sales and market value. The report also provides profiles of 22 leading companies operating within the market, and includes an exclusive interview with a leading manufacturer of low cost processors in tablets: Nvidia, providing expert insight alongside an analysis.

The report gives a holistic view of the low cost tablets market, with a critical analysis of how key industry players can effectively leverage the market in order to get ahead of competition. The report looks at established, emerging and innovative market players, their different offerings and the current and future outlook of the low cost tablets market on a global and regional level.

The Low Cost Tablets Market 2012-2017 report will be of value to current and future potential investors into the low cost tablets industry, as well as companies and research centres who wish to broaden their knowledge of the low cost tablets market.