E-Health Dominates Brazil’s Healthcare IT Market

Thursday 6 September 2012, Amsterdam

Brazil healthcare IT-industry is growing at a significant pace with huge amount of investments in the healthcare sector for information technology. E-health market dominates Brazil's healthcare IT and witnessed double-digit growth in 2011 against the previous year. In addition, with rising broadband penetration, large numbers of hospitals are implementing software for real-time access to electronic medical records (EMRs) throughout the hospital. In future, the e-health market is anticipated to grow at a CAGR of more than 23% during 2012-2015.

According to the report, "Brazil Healthcare - New Opportunities for Growth", the healthcare expenditure in the country has been rising continuously with better standards of living. The main factors behind the high healthcare expenditure include the prevalence of various diseases in the country. Almost one-fourth of the population is suffering from hypertension. Other major prevalent diseases covered in the report include cancer, tuberculosis, obesity, and diabetes.

Among the healthcare sectors, the pharmaceutical market in the country witnessed tremendous growth, especially generics market. With several factors, such as increasing patent expiries and greater generic company involvement in Brazil, the segment is anticipated to be a leading factor for growth of the pharmaceutical market in the country. Besides, innovation and improvements in the medical equipment sector have been consistent in Brazil. Private healthcare insurance industry is also growing in the country as large percentage of population is covered under Unified Health System. However, people are moving towards private healthcare plans and the number of people covered under private healthcare plans has increased to almost one-third of the total population. In addition, the report covers the detail analysis of medical tourism industry, clinical trials, and biotech industry in Brazil.

The report "Brazil Healthcare - New Opportunities for Growth", covers all the necessary aspects of the Brazilian healthcare market, providing an in-depth research and prudent analysis of the key segments. The segments covered in the report include: Hospital Services Industry, Pharmaceutical Industry, Medical Devices Industry, Healthcare IT industry and other emerging market segments. It also presents an insight into the current industry trends; key market drivers, and the government initiatives that enables the clients to understand the market structure and it's prospective during the forecast period. The report also covers detailed information about the active market players in hospital services, pharmaceutical, medical devices and healthcare IT-sector.