The rapid increase in popularity and acceptance of social media has provided organizations with an effective platform to strengthen their relationship with customers, According to a New Study on ASDReports

Friday 7 November 2014, Amsterdam

Emerging Consumer Trends and their Future Impact on FMCG Industry is a new report now available on ASDReports, that globally analyzes the prominence of key trends for consumer behavior, organization business strategy, and industry dynamics over the next three years. Be sure of your every move in a fast-moving, fascinating industry by examining executive opinion on key organizations plans to improve customer satisfaction and convenience, enhance personalization and customization, and improve the premium credential of the product.


The difference:

• Wrap it up: Gain access to information concerning the activities undertaken to improve the premium credential of the product over the next three years
• Who, what, when and why: Analysis of key demographics – why consumers are turning to confectionary and why – allows for real insight into customer behavior
• Shop ‘til you drop: By identifying organizations' preferred approaches over the next three years towards increasing environment friendliness and enhancing their ethical quotient. This will help organizations to redesign CSR policies and initiatives in a better way

Report highlights:

Growth in urbanization and lifestyle changes have increased the value of a consumers shopping experience, where convenience in terms of shopping duration, time, and place is anticipated to impact consumers’ purchasing patterns and decision-making process. A growing acceptance of e-commerce has contributed immensely towards the significance of convenience, with consumers now displaying a higher preference towards online purchases as it offers a wide range of options, easier access, and price advantages. Evidencing the trend, in October 2014, Amazon.com, an online retailer based in the US, announced plans to sell packaged food and beverages in India. In line with the plans, the company has initiated acceptance of booking for Coco-Cola Zero.

An increase in the occurrence of health issues such as obesity and heart ailments, and a growing aging population has contributed to the rise in health awareness. Many consumers now look for gluten-free food products and products rich in specific vitamins, minerals, and other components to avoid health issues. The use of organic food products is increasing among consumers due to the higher nutritional value associated with them. For example, in September 2014, the US Department of Agriculture offered US$52 million in grants to boost the country’s local and organic food system. The move is aimed to manage the increasing demand for local and organic options.

Overall, respondents expect ‘comfort’ and ‘personalization’ to emerge as the least impacting trends for consumers over the next three years.