The US is One of the Most Attractive Make-up Markets Among Major Economies and One Where Consumers Enjoy the Highest Per Capita Occasions, According to the New Study on ASDReports

Wednesday 15 October 2014, Amsterdam

The brand new consumer trends analysis report now available on ASDReports, provides an overview of the bountiful beauty industry, analyzing key market data, who is buying what kind of makeup and why. Highlighting innovative new product developments that effectively target real customer needs, this report offers strategic insights to capitalize on a rapidly evolving consumer landscape.

The  Difference

• From eyeliner to "guy-liner" – Understand which products will be the major winners and losers in the coming years
• Real confidence - This report provides authoritative and granular data on the makeup market in the US and, in doing so fills the gaps in your understanding of trends and the components of change behind them.
• A rejuvenating report - Extensive primary and secondary research to provide comprehensive and granular data, allowing you to confidently update strategic and tactical plans.

Key Highlights

The US market is closely followed by China in terms of volume, which can be attributed to the large population and their rising grooming consciousness. The Chinese Make-up market is expected to surpass the US market by 2014.

All age cohorts of the population have high usage of Make-up products. The Make-up market in the US is forecast to grow at a CAGR of over 2% in volume terms by 2018, supported by the higher growth of Face Make-up products. This growth is also supported by wider product choices offered by different multi-national brands, indicating that new product launches will remain vital to the success of the market.

Women in the US have both the highest total number of Make-up occasions per capita and most frequent occasions per capita compared to males. Early Young Adults, who are aged between 15 to 24 years (college goers or young working professionals), are the most frequent consumers of Make-up, driven by their desire to look attractive and professional. Furthermore, Older Consumers constitute over 31% of total occasions, which is partially attributable to their large share of the population and how influenced they are by rising individualism