Understanding Consumer Trends and Drivers of Behavior in the French Fragrances Market, Now Available on ASDReports

Friday 12 September 2014, Amsterdam

Understanding Consumer Trends and Drivers of Behavior in the French Fragrances Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

 
The Difference:

• Tomorrow’s Trends –Fashionista or Fashion Victim? – Understand which products will be the major winners and losers in the coming years
• A Stitch in Time Saves Nine - Assess the impact of economic recession and recovery on market growth
• A Refreshing report - Allows product and marketing strategies to be better aligned with the leading trends in the market in order to keep you ahead of your competitors

Key Highlights

Understanding Consumer Trends and Drivers of Behaviour in the French Fragrances Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behaviour within the category are accurate. Key consumer demographic groups driving consumption within the French market. The figures identify whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).Market value and volumes over 2008–2018 for France and nine other countries to give a global context. The degree of influence that the 20 key consumer trends identified have on Fragrances consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group. This report allows you to identify substitutes to Fragrances and how these alternatives are performing in the market.