Manufacturers Need to Focus on Reducing Sugars in Snacks As Well As Calories, According to a New Study on ASDReports

Wednesday 3 September 2014, Amsterdam

The new report now available on ASDRepots, identifies that a need for manufacturers to target sugar levels in snacks as well as calories. The report provides a detailed insight into new opportunities in the snacking market, enabling you to monitor the development over time. You will gain an explicit understanding of the evolution of consumption habits across the world and a renewed understanding of consumer’s changing lifestyles, enabling you to identify the key areas in which you want to compete in the future.

The difference:

• Confidently update your strategic and tactical plans based on a proper understanding of the future pattern of market trends.
• Identify new opportunities in the market and understand how consumer behaviour is evolving rapidly, enabling you to open up new opportunities and gain the upper hand over competitors.
• Analysis of consumer behavior, economic conditions, and demography reveals emerging opportunities in the snacks market should you be thinking of diversifying your business offerings.

Additional report highlights:

Dairy snacks are the largest category within snacking, popular worldwide for providing a healthy and nutritious option. Their popularity will continue to rise as they meet consumers need to indulge, but also offer age-specific nutritional benefits

The emerging Asia-Pacific region presents a huge opportunity for snacking marketers. Snacks consumption per person will almost double in volume terms between 2007 and 2017. Marketers do however need to be wary that the products they introduce into the Emerging Asia-Pacific region are specifically tailored to meet the differing needs and desires of the Asian population.

Western Europe is also rife with opportunities, with snacking forming a growing part of consumers’ everyday lifestyles. Although Western Europeans account for only 8.5% of the global population, they consume over 30% of snacks globally. This leaves a huge market, full of opportunities for increased competition and innovative product launches.

Rising obesity related health concerns mean some consumers are trying to limit, or even stop, snacking. Manufacturers need to stress moderation and offer smaller, individually sized portions of their indulgent snacking products