Make a Meal of it With the Brand New Consumer Trends Analysis Report

Monday 18 August 2014, Amsterdam

This delightful new delicacy provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. Highlighting innovative new product development that effectively targets the most pertinent consumer need states, this report offers strategic recommendations to capitalize on evolving consumer landscapes.

Be prepared for anything with a scrumptious new report, analyzing the Prepared Meals Food Market in the US!


The report's Difference:

•    A who’s who – Key consumer demographic groups driving consumption showcase the number of times consumers of specific ages and gender consume Prepared Meals, as well as identifying whether these demographic groups "over" consume in the category.
•    Where in the world? – Market value and volumes over 2008–2018 for France and nine other countries to give a global context.
•    Grubs up! With 20 key consumer trends identified by Canadean and granular analysis on the extent that degree of influences varies between gender and age group



Report Highlights:

Busy lives and the search for value and convenience are driving the Prepared Meals market in the US. There are a number of reasons why consumers turn to Prepared Meals and a number of reasons they don’t. Reasons can include; busy lives, lack of culinary skills and convenience. It is crucial for manufacturers to understand what consumers want from the actual products that they purchase.

US men have a higher number of Prepared Meals occasions per year compared to women. Furthermore, men have a higher number of per capita Prepared Meals occasions, which indicates their preference for Prepared Meals due to their Busy Lives and search for convenient hunger fixes.

The US Prepared Meals market is one of the most attractive. Globally, the market is the largest in terms of both value and volume. Americans look for quick food alternatives because of their busy lifestyles and multitasking during their meal times. The search for convenient meal options that allow them to save time and increase product innovation is driving volume consumption growth in the country. The US Prepared Meals market volume is forecast to grow at a CAGR of over 2% by 2018.