Convenient Products Are Witnessing Substantial Growth Across the Global Packaged Food Market, According to a New Study on ASDReports

Thursday 31 July 2014, Amsterdam

Report description overview:

New Strategies for offering Convenience in Food - identifies and dispels myths surrounding time scarcity and consumer demands for convenience, whilst outlining how to effectively position differentiated products to target consumer needs. Important consumption motivations and changes in consumer behavior are analyzed and recommendations for manufacturers and retailers are drawn from this, identifying profitable markets and areas for innovation.

The difference:

• The recommended actions and analysis throughout the report will allow you to align your research, development and marketing strategy with the stand out trends influencing consumer behavior.
• Gain consumer analysis and case studies providing insight into the convenience market and clear opportunities for new product developments which can be explored.
• Acquire a unique view of consumer data, developed from extensive consumption surveys and consumer group tracking, granting a thorough understanding of consumer behavior.

Additional report highlights:

Consumers are feeling increasingly time-scarce, and whether this feeling is real or perceived, it is driving the need for convenient products. The convenience market is widespread with elements appealing to all age groups: children have full schedules with many activities to fit in one day while working consumers are faced with longer hours and shorter breaks, hence their need for time-saving products. Retired consumers seek convenient, easy-to-use products in order to enable their independence.

Many factors contribute to how convenient a product actually is.  Manufacturers must ensure that they consider where their product will retail, how their packaging aids storage, consumption and shelf-appeal, the preparation required prior to consumption and any additional functional benefits to the consumer.

The drivers to convenience are market wide. One example is increased stress levels causing consumers to seek out time-saving products and those that allow them escapism, this also means that consumers are changing the locations in which they use FMCG products, with it being increasingly common to eat, drink and apply personal care products out-of-home and on-the-move.