The French Ice Cream market will witness moderate growth by 2018 at a CAGR of over 4%, according to a new study on ASDReports

Monday 28 July 2014, Amsterdam

Report description overview:
The new report now available on ASDReports, provides an overview of the market, analyses market data, demographic consumption patterns within the category, and the key trends driving consumption. This report highlights innovative new product developments that effectively target consumer requirements, and offers strategic recommendations to capitalize on evolving consumer landscapes. It is an essential took for companies across the Ice Cream sector and for new players, considering entering the market.

The difference:

• Understand key consumer demographic groups driving consumption within the French market, showcasing the number of times consumers of specific ages and genders consume Ice Cream, as well as identifying whether these demographic groups "over" consume in the category.
• Gain access to Market value and volumes until 2018 for France and nine other countries, giving a global context that will allow you to expand and diversify your business.
• This report provides Insight into the implications behind the data, and analysis of how the needs of consumers will evolve in the short-to-medium term future

Report highlights:

The Ice Cream market in France witnessed a moderate growth in terms of both value and volume over recent years. Economic instability and a decline in purchasing power has made French consumers price-conscious and eager to opt for value for money products. Rising prices of commodities such as cocoa and sugar have also limited sales growth.

The Take-Home Ice Cream category in France accounts for under 41 % of the overall market by volume. This category will register a CAGR of over 3% between by 2018; however, it is expected to lose market share by over 1% across the same period to the fastest-growing Impulse Ice Cream category.

Growing demand for Impulse Ice Creams can be attributed to the on-the-go consumption habits of French consumers. Consumers are increasingly viewing Ice Cream as a snacking option amidst busy lives which has lead to increased preference for single-serve Ice Creams and Ice Creams in cup formats. Older Consumers also prefer single-serve Ice Cream, as it allows increased portion control among the health conscious. Moreover, increased innovation in terms of flavors, and growing expenditure on advertising, is also expected to stimulate the Impulse Ice Cream category.