Banks and other card issuers are increasingly focusing on credit cards designed to target mass affluent consumers, according to a new study on ASDReports

Wednesday 23 July 2014, Amsterdam

Report description overview:

The new report now available on ASDReports, identifies that banks and other card issuers are increasingly focusing on credit cards designed to target mass affluent consumers. By purchasing this report you will secure a proper understanding of the premium credit cards offered to mass affluent consumers in key markets, which will enable you to amend your business plans accordingly to allow maximum sales. You will gain an understanding of the key factors driving increased focus on mass affluent customers, enabling you to identify the growth opportunities and market dynamics.

The difference:

• Confidently update your strategic business decisions using the comparative analysis in this report
• Understand the demand-side dynamics, key market trends and growth opportunities, gaining the upper hand over competitors.
• Gain insights into the key strategies adopted by card issuers for all eight countries covered in this report, to better position your business for future growth.  

Additional report highlights:

• The mass affluent population around the world continues to expand, despite poor economic growth in many major economies.
• The concept of relationship pricing has been adopted by banks to replace manual and semi-automated processes used in the pricing of products and services.
• Online and digital channels have become an important way of engaging with mass affluent customers, who tend to be technologically aware, and are often early adopters of new technology. Purchase this report to discover more!