The new report on ASDReports expects the number of LTE subscriptions globally to increase from over 2% to over 4%

Wednesday 9 July 2014, Amsterdam

Report description overview:

The new report LTE Business Models - Best Practices in Network Deployment, Positioning and Service Pricing  is built around five detailed country case studies of markets where LTE networks have been launched and examines LTE spectrum allocation and availability, network deployment considerations, product and pricing strategies and LTE adoption trends as well as drivers for market growth. Highlighting what works and what doesn’t — based on the experience of commercial operators — this report uncovers the pain points and the keys to success for LTE service providers worldwide.

The difference:

• Provides a comprehensive examination of lessons learned and best practices from commercial LTE networks in different market environments to help executives develop business plans and product development plans effectively, optimizing resource allocation and return on investment.
• Gain access to a five-year forecast of LTE subscriptions, developed using the rigorous bottom-up modeling methodologies, to effectively position for emerging trends in demand for products and growth opportunities.
• This report provides assessment of LTE business models worldwide built around insights directly from the market players.

Report highlights:

To retain their high-value customers and keep a network edge, market leaders have to launch LTE first; challengers must minimize this edge and consider disruptive pricing strategies. LTE can provide an attractive alternative to fixed broadband, just how attractive depends on the market. In areas with limited fixed-network infrastructure, LTE can be positioned competitively against fixed broadband connectivity. In areas with adequate fixed-network infrastructure, LTE addresses only users who value mobility and those who don’t use data-intensive services such as video streaming and thus need smaller data allowances. Such market segments are not insubstantial, as we have seen in the declines of fixed-broadband net additions in Japan following the introduction of LTE service.

Market leaders typically launch LTE first; having the most to lose should they fall behind. In most cases launching first has been the right strategy, primarily in order to retain high-value subscriptions. Remaining competitive in terms of network coverage, speed and capacity is more important than leading in terms of speed alone, given the leaps in speed enabled by the carrier aggregation feature of LTE-Advanced.

Operators challenging market leaders have been most successful by minimizing the leaders’ LTE network advantages in terms of coverage, capacity and speed, by executing well, by exploiting any competitor’s setbacks or weaknesses and by implementing disruptive pricing plans.