Thursday 23 November 2017, Amsterdam

The global smart water bottle market is projected to reach USD 48.7 thousand by 2025, according to a new report by Grand View Research, Inc. The increasing awareness for adequate water intake among people of various age groups is anticipated to fuel the market growth.

Recent technological advancements have resulted in the implementation of technologies such as Internet of Things (IoT) and Artificial Intelligence (AI) in water bottles. These technologies provide information to users regarding their hydration level and intervals of water intake. Many companies have developed several mobile applications that provide personalized daily hydration goals to users.

The hydration tracking apps segment is expected to witness lucrative growth over the forecast period owing to the large-scale adoption of smartphones, fitness trackers, and various smart devices. Many smart water bottles include smart caps and sensor bands that are compatible with any regular bottles, thereby increasing the demand for the hardware segment.

The intelligent water bottles are expected to reduce the plastic waste generated across the globe, as these bottles are reusable and made of Bisphenol A (BPA) - free polymer material such as Tritan. The use of Tritan in manufacturing interactive bottles is anticipated to boost the demand for the bottles owing to their light weight and durable properties.

Since the industry is still in the evolving stage, majority of its sales occur through online distribution channel. Moreover, the product has not yet reached all the retail stores and shopping markets, thereby limiting the scope of offline sales. However, increasing technology trends is anticipated to bolster the offline sales over a period of time.