The Italian Confectionery market is forecast to grow at a CAGR of over 1% in volume terms during the next four years, according to a new study on ASDReports

Wednesday 25 June 2014, Amsterdam

Report description overview:

The new report, now available on ASDReports, Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Italian Confectionery Market identifies promising areas for future growth in terms of innovative products and lucrative geographies, giving you the upper hand over your competitors. The report facilitates valuable data comparisons, enabling you to monitor the development of the Italian Confectionery Market over time by category. You will gain an explicit understanding of the relationship between key drivers of consumer demand in the Italian Confectionery Market enabling you to indentify the key areas in which you want to compete in the future.

The difference:

• Confidently update your strategic and tactical plans based on a proper understanding of the future pattern of market trends.
• Understand key growth categories by analyzing the market dynamics of the Italian Confectionery market goods categories, gaining the upper hand over competitors.
• \Analysis of consumer behavior, economic conditions, and demography reveals emerging opportunities in the Italian Confectionery market should you be thinking of diversifying your business offerings.

Report highlights:
The Italian Confectionery market is largely led by the Chocolate category, which accounts for over 50% of the market by volume. This is followed by the Sugar Confectionery and Gum categories. Chocolate is forecast to register a relatively high CAGR among the confectionery categories with over 1% over the coming four years.

Future growth of the Confectionery market in the country is constrained by the prevailing economic slowdown. While economic growth is returning, consumer confidence is lagging behind, and this will limit growth in most consumer markets, including confectionery.

Italy has one of the lowest per capita volume consumption among the major markets, sitting just above BRIC nations. The weak Italian economy has led consumers to moderate their consumption habits. Confectionery is no exception, with consumers cutting back on snacking items.

Rising health and wellness concerns among consumers, including rising obesity and diabetes levels, is affecting the Italian confectionery market negatively. Italian women are slightly more health-conscious than men when it comes to selecting what Confectionery to eat. As a result, the dental health benefits of chewing gum will appeal to them more than to men.