Performance for beverages has been significantly good for China, soft drinks have seen double digit improvements over Q1-13, According to the New Study on ASDReports

Wednesday 18 June 2014, Amsterdam

Report description overview:

The new report, now available on ASDReports, Quarter Beverage Tracker: China is an essential tool for keeping up-to-date with the latest industry developments in the China beverage market. Significant activity in the soft drinks industry is covered including recent new product introductions, detailing flavor, pack type, pack size, retail price and selected pack shots, and the latest industry news. More granular data is provided for the Carbonates category, with data split by regular vs low calorie, and by key flavors.

The difference:

This report will give you the confidence to make the correct business decisions based on a detailed analysis of the beverage market in China. Using this report, you will gain detailed analysis, factors influencing demand and the challenges faced by the industry. Gain an understanding of key drivers for any changes noticed by professional consultants enabling you to adjust your business plan and gain the upper hand over competitors.


Report highlights:

Commercial beverage recorded a high single growth in Q1-14, thanks to soft drinks and dairy. Under the Chinese government’s ‘steady economy growth’ policy, it is believed that there is immense untapped potential in China’s beverage market.

Soft drinks categories registered healthy double digit growth in Q1-14, with main contribution from packaged water and iced/rtd tea. The two categories enjoyed satisfactory growth primarily thanks to the leading players such as Tingyi (Kangshifu). China dairy continued the upward trend in the first quarter of 2014 together with steady growth in consumer demands and intensive marketing by dairy producers as raw milk undersupply eased to some extent.

Driven by the festive consumption during Chinese New Year, when people purchased juice as gifts or consume it during family gathering, juice grew by over 15%, orange remained the key flavor but other flavors such as peach, pear and grape also grew. It is expected that juice may perform better than in 2013 and achieve slightly higher growth of about 16% primarily driven by the increase in consumers' disposable income and the demand for healthy drinks