Banks and other card issuers are increasingly focusing on credit cards designed to target mass affluent consumers

Wednesday 16 April 2014, Amsterdam

Report description overview:

The new report: Best practices for credit cards for mass affluent consumers – Insight Report identifies that banks and other card issuers are increasingly focusing on credit cards designed to target mass affluent consumers. By purchasing this report you will secure a proper understanding of the premium credit cards offered to mass affluent consumers in key markets, which will enable you to amend your business plans accordingly to allow maximum sales. You will gain an understanding of the key factors driving increased focus on mass affluent customers, enabling you to identify the growth opportunities and market dynamics.


The difference:

• Confidently update your strategic business decisions using the comparative analysis in this report
• Understand the demand-side dynamics, key market trends and growth opportunities, gaining the upper hand over competitors.
• Gain insights into the key strategies adopted by card issuers for all eight countries covered in this report, to better position your business for future growth.