In-Car Location Based Advertising (LBA) & Social Media Will See $63.9bn in Revenues in 2022

Tuesday 9 May 2017, Amsterdam

This new report, now available on ASDReports, the Automotive Smart / Personalised In-Car Marketing Report 2017-2027 New Revenue Streams Within The Connected Car Ecosystem, Automotive Internet of Things (IoT), Social Media & Location Based Advertising (LBA), Plus Analysis of Leading Technology Providers & Automotive OEMs indicates that In-Car Location Based Advertising (LBA) & Social Media will see $63.9bn in revenues in 2022

The lead analyst of the report said: “As the automobile is slowly witnessing an evolution from ordinary commuter medium to a node in the IoT infrastructure, this evolution is expected to focus on improvement in driver assistance systems, safety levels and entertainment. These advancements in features will warrant a connectivity with other vehicles and the infrastructure. This will open up a new avenue for in-car marketing based on the driver’s preference and location. The development in infrastructure, rising consumer demand and information availability will enable a more targeted approach for advertising lowering the costs without bothering the end user.”

The 142 page report contains 165 tables, charts and graphs that add visual analysis in order to explain developing trends within the in-car marketing market.