Improving economic conditions as well as the Canadian government’s efforts to promote tourism are expected to support economical growth

Thursday 12 September 2013, Amsterdam

Despite a deceleration in 2009 due to the financial crisis, Canada’s tourism sector has flourished over the last 5 years, with tourist volumes increasing in the years following the crisis. The growth can be attributed to the country’s strong economic position and the promotional efforts of the Canadian Tourism Commission (CTC).

Canada’s travel and tourism sector, which is highly dependent on domestic tourism, performed well over the last 5 years as domestic tourist volumes increased at a CAGR of 1.04% and domestic tourist expenditure increased at a CAGR of 4.13%. International arrivals declined slightly, but are projected to grow in the coming years owing to government efforts to promote Canada as a tourist destination.

Canada was ranked eighth in the World Economic Forum’s (WEF’s) Travel and Tourism Competitiveness Index 2013, moving up one position from its 2011 ranking. The country is ranked fifth for natural and qualified human resources. However, rising currency rates have made tourism-related services expensive, resulting in a rank of 124th in terms of price competitiveness.

Canada’s airport infrastructure is considered to be one of the most advanced in the world. A total of 26 airports make up the national airport system, 726 certified airports support scheduled and non-scheduled flights and 1,700 aerodromes provide additional infrastructure. However, the strict visa requirements and processing times imposed by the federal government act as barriers for the travel and tourism sector. Visitors from certain countries may even require a temporary resident visa to apply for the Canadian Tourist Visa, while some tourists may be required to undergo a medical examination.

According to the World Travel and Tourism Council (WTTC), Canada’s capital investment in tourism decreased from CAD11.4 billion (US$10.6 billion) in 2008 to CAD10.0 billion (US$9.5 billion) in 2012. Additionally, the CTC’s budget decreased from CAD72 million for 2012-2013 to CAD57.8 million for 2013-2014. This lack of prioritization will negatively impact the sector. Canada’s share in the global tourism sector is decreasing as the country slipped from seventh to 18th position in the world for international tourist arrivals.


This report offers:
•    In depth analysis and market overview of the Travel and Tourism market in Canada including market dynamics, key trends and issues and a SWOT analysis.
•    An insight into the performance outlook and key trends/issues of the three main tourism flows, domestic, inbound and outbound.
•    A segmented breakdown of the sectors within the Canadian Travel and Tourism market including airlines, hotels, car rental and travel intermediaries.
•    A look into an assortment of Canadian airlines, hotels, car rental companies and more including company overviews, services, history, employees, etc.


This will facilitate:
•    The increasing of your knowledge of the Travel and Tourism industry in Canada.
•    Your understanding of the key drivers and issues within this industry.
•    A clear understanding of market opportunities and entry strategies to gain or grow your market share in the Canadian Travel and Tourism market.
•    A greater understanding of the competitive landscape of the Canadian Travel and Tourism industry.


Target audience
•    Travel and Tourism companies (Canadian and Global).
•    Suppliers to Travel and Tourism companies.
•    Contractor research organizations.
•    Trade body, academia or other industry observers.
•    Companies involved at any stage in the manufacturing, procurement and marketing process.