Moderate Growth Hides Volatility in UK Packaging Market

Friday 26 July 2013, Amsterdam

Although the UK packaging industry is set for moderate growth between 2012 and 2017 – with packs increasing at a CAGR of 2.01% - this overall picture of moderate growth hides volatility in the market, according to new research released by a leading consumer specialist: Latest Trends and Key Issues in the UK Retail Packaging Market. This is due to the fact that macro-economic trends, demographic trends, and new shopping behaviors are driving long term changes in the material and type of packaging in demand. This is seeing a significant increase in the demand for more convenient and cheaper packaging in new product categories.

Evolving Food Culture: Evolving Packaging Market
One of the key drivers in evolving consumer behavior highlighted by Canadean is the evolution of Britain’s food culture, as an older, more diverse, and well-travelled population drive demand in new product categories. Whilst this is predominantly taking place at the margins of consumer markets – usually in cosmopolitan areas – it still influences a significant volume of food and drink.
Thus, food packaging must evolve in tandem with the evolution of food culture – for example, some consumers are more interested in the preservation of flavors and presentation offered by Prepared Meal packaging, rather than simply straightforward convenience.  

Multicultural Britain: Multicultural Food
Britain’s multicultural heritage and widespread opportunities for travel mean that its population is exposed to, and has developed a taste for, a wide range of food and beverages. This in turn means there is demand for a wide range of packaging solutions to meet the varying needs of a vast range of product categories.

A prime example of this is the rapid growth in global demand for sushi, which provided a unique set of packaging challenges: packaging needed to comply with the food safety regulations whilst ensuring neat presentation and highlighting the product’s freshness. As the UK packaging market moves forwards, businesses must remain receptive to the shifting demands of the market as dictated by the ever-evolving food culture


This report is the result of an extensive packaging market research covering Primary Packaging and Outers in the UK. It provides:

• Comprehensive analysis of emerging trends in the UK packaging market.
• Detailed analysis of each packaging material, providing a detailed break up including pack types, closure type, closure material outer material, and outer type.
• Key manufacturing and innovation trends in the packaging industry.
• Analysis of key industries: Alcoholic Drinks, Food, Health & Beauty, Home Improvement, Household Care, Non-alcoholic Drinks, Pet Care, and Tobacco & Tobacco Products.
• An overview of the key regulatory framework governing the UK packaging industry.
• An overview of the competitive landscape in the UK packaging industry, including key players in each of the packaging material segments and major deals. 
• Detailed tables and charts to provide a comprehensive understanding of packaging consumption, to clearly establish market trends, packaging dynamics, and areas of future growth potential.

This information will facilitate:

• The formulation of sales and marketing strategies.
• Proper understanding of shifting market dynamics to ensure maximum sales.
• Responsiveness to changing consumer preferences, regulatory demands, and innovation.

Uniquely positioned to provide compelling, actionable market intelligence thanks to its rigorous research methodology – which encompasses internal resources, extensive desk research, market modelling, and the input of its panel of leading industry executives – Canadean is able to combine research on general industry drivers and trends with expert’s attitudes and behaviours, making Latest Trends and Key Issues in the UK Retail Packaging Market  required reading for those serious about reacting to market trends and capitalising on opportunities in the UK packaging market