Disposable Razors & Blades Set to Command the US Male Toiletries Market to 2017

Wednesday 17 July 2013, Amsterdam

Men’s Disposable Razors & Blades are set to continue the solid growth exhibited between 2007 and 2012 over the next four years, according to leading consumer specialist new report: The Future of the Male Toiletries Market in the United States, which predicts that by 2017, the Disposable Razors & Blades category will be worth almost ten times the second placed category in the market: Aftershaves & Colognes.

In volume terms, the Male Toiletries Market in the US has recovered from the slump in year-on-year growth in 2010, and is set to rise steadily until 2017; the same is true for per-capita consumption.

This report is the result of an extensive market research covering the Male Toiletries Market in the United States. It offers:

• Authoritative and granular detail on the Male Toiletries market in the US, filling in gaps in marketers’ understanding of trends, and the components of change behind them.
• Data on volume and value changes, brand dynamics, and distribution trends.
• Detailed category coverage of four product segments: Aftershave & Colognes, Men’s Disposable Razors & Blades, Post-shave cosmetics, Pre-shave Cosmetics.
• Detailed product sales segmentation for both volumes and values, including brand data and sales by distribution at the product category level.
• Future forecasts for the market.

This will facilitate:

• Identification of the market dynamics that account for Men’s Toiletries sales overall, and proper understanding of which categories and segments will show growth in the coming years.
• The confident updating marketers’ strategic and tactical plans.
• Clear understanding of your own, and your competitors’, position in the market, and the accurate identification of where to compete in the future.