Disposable Blades & Razors Continue Domination of the Male Toiletries Market in the UK

Wednesday 17 July 2013, Amsterdam

Whilst the market suffered a slump in year-on-year growth in 2009, the Male Toiletries Market in the UK has shown steady growth over the past six years, and leading consumer expert new report – The Future of the Male Toiletries Market in the United Kingdom to 2017 – suggests that this will continue to 2017.

Historically, this growth has primarily been driven by the Disposable Razors and Blades category, which has shown the most significant growth and held the largest market share in terms of value over the last six years; this trend is set to continue, with Aftershaves & Colognes following with the second highest value and growth.

This report is the result of an extensive market research covering the Male Toiletries Market in the United Kingdom. It offers:

• Authoritative and granular detail on the Male Toiletries market in the UK, filling in gaps in marketers’ understanding of trends, and the components of change behind them.
• Data on volume and value changes, brand dynamics, and distribution trends.
• Detailed category coverage of four product segments: Aftershave & Colognes, Men’s Disposable Razors & Blades, Post-shave cosmetics, Pre-shave Cosmetics.
• Detailed product sales segmentation for both volumes and values, including brand data and sales by distribution at the product category level.
• Future forecasts for the market.

This will facilitate:

• Identification of the market dynamics that account for Men’s Toiletries sales overall, and proper understanding of which categories and segments will show growth in the coming years.
• The confident updating marketers’ strategic and tactical plans.
• Clear understanding of your own, and your competitors’, position in the market, and the accurate identification of where to compete in the future.