The Confectionary Market in the United States remains optimistic for secure growth between 2012-2017

Wednesday 10 July 2013, Amsterdam

The United States have reason to be optimistic as the confectionary market is set for steady growth, according to Canadeans new report ‘The Future of the Confectionary Market in the United States to 2017’. Over the forecast period (2012-2017), the Confectionary sector is predicted by Canadean to grow at a CAGR of 3.07%.




The Chocolate sector will see the largest category growth – at a CAGR of 3.18% between 2012 and 2017, whilst the Gum sector will suffer a marked decline – at a CAGR of 2.49% during the same period.




The report examines:

• The components of change in the market by looking at historic and future growth patterns, including the effects of consumers’ behavior on total volumes, values, brands selected and types of product chosen.
• Provides the latest, detailed data on dynamics in the United States Confectionary market, providing marketers with the essential data to understand their own, and their competitors’ position in the market and the information to accurately identify where to compete in the future.

This information will facilitate:

• Your understanding of key trends in the United States Confectionary market, as well as the components of change behind them.
• The promotion of growth in your business with data on brand dynamics and distribution trends.
• Understanding your own, and your competitors’ position in the United States Confectionary market in order to accurately identify where to compete in the future.

Most secondary research reports are based on industry drivers and do not understand the industry executives’ attitude and changing behaviours. Thanks to its rigorous research methodology – which encompasses internal resources, extensive desk research, market modelling, and the input of its panel of leading industry executives – Canadean Intelligence is able to combine research on general industry drivers and trends with experts’ attitudes and behaviours, making ‘The Future of the Confectionary Market in the United States to 2017’ essential reading for those serious about reacting to market trends and capitalizing in the Confectionary Market