A Happy Chinese New Year for the Beverage Sector

Friday 21 June 2013, Amsterdam

In the current climate of economic uncertainty and market volatility, companies need more than just data to adapt to fluctuations in the market and capitalize on opportunities for growth. With China’s GDP continuing its relentless growth, organizations seeking to capitalize on the bountiful opportunities in the market require high-level market insight if they are to realize their full growth potential.

Leading consumer specialist China Quarterly Beverage Tracker Report Q1 2013 is designed for clients who want to understand the latest trends in the Chinese beverage sector, and who demand thorough, well informed analysis to complement data. It provides a complete overview of all commercial beverage consumption trends, recent market developments, an economic mood indicator, and is ideal for benchmarking total market vs retail audit data.


Some key highlights include:

• Commercial beverages saw a high, single digit growth rate of 8% in the first quarter of 2013, primarily driven by the soft drink and dairy categories. This latter category received a significant boost from the increased market demand for dairy products spurred by a more reliable supply of raw milk from the better established farms.
• Soft drink categories registered a two digit growth in the quarter, with still drinks and water being the most important contributors.
• Leading coffee companies are racing to dominate China’s coffee market, investing heavily and driving category growth.
• Chinese New Year promotions helped beer – usually a poor Q1 performer – grow by 2%.

Uniquely positioned to provide compelling, actionable market intelligence thanks to its rigorous research methodology – which encompasses internal resources, extensive desk research, market modelling, and the input of its panel of leading industry executives – we are able to combine research on general industry drivers and trends with expert’s attitudes and behaviours, making China Quarterly Beverage Tracker Report Q1 2013 required reading for those serious about reacting to market trends and capitalising on opportunities in the Chinese beverage market.