The Indian Beverage Market Gets Milked

Friday 21 June 2013, Amsterdam

In the current climate of economic uncertainty and market volatility, companies need more than just data to adapt to fluctuations in the market and capitalize on opportunities for growth. With sluggish quarterly GDP growth – albeit respectable by current international standards – failing currency, and moderate to high inflation, high-level market insight is necessary for organizations seeking to capitalize on the Indian market’s significant growth potential.

Leading consumer a specialist India Quarterly Beverage Tracker Report Q1 2013 is designed for clients who want to understand the latest trends in the Indian beverage sector, and who demand thorough, well informed analysis to complement data. It provides a complete overview of all commercial beverage consumption trends, recent market developments, an economic mood indicator, and is ideal for benchmarking total market vs retail audit data.

Some key highlights include:

• Carbonates and still drinks underperformed in Q1-13, compared to their high performance in the final quarter of 2012.
• Packaged water continues to do well.
• Highly taxed beer is giving way to lower priced alcoholic beverages.
• White milk and hot tea continues to dominate.

Uniquely positioned to provide compelling, actionable market intelligence thanks to its rigorous research methodology – which encompasses internal resources, extensive desk research, market modelling, and the input of its panel of leading industry executives – we are able to combine research on general industry drivers and trends with expert’s attitudes and behaviours, making India Quarterly Beverage Tracker Report Q1 2013 required reading for those serious about reacting to market trends and capitalising on opportunities in the Indian beverage market.