Beer & Cider and Glass Are Set to Continue Domination of Portugal’s Retail Alcoholic Drinks Packaging Sector to 2017, Despite a General Contraction in the Market

Friday 21 June 2013, Amsterdam

Beer and Cider will continue to dominate Portugal’s Alcoholic Drinks market in terms of sold, according to a leading consumer specialist this new report, The Packaging of Retail Alcoholic Drinks in Portugal, 2007 to 2017 , which predicts that 618.2 million packs will be sold in 2017 – 279.7 million more units than Wines, its closest rival. Despite this however, the overall market is set to contract at a CAGR of -1.03% between 2012 and 2017, with the Beer & Cider category returning to the same size it was in 2007, reversing the CAGR of 1.23% between 2007 and 2012.



Meanwhile, Glass is expected to retain its stranglehold on the market in terms of container material by volume of packaged goods, with 484 million liters projected to be sold in 2017 – compared to 28.5 million for Rigid Metal and 5 million for Paper & Board. This is despite a general market contraction in volume, which will decline at a CAGR of 0.98%.



This report is the result of extensive packaging market research covering retail Alcoholic Drinks packaging in Portugal, and is an essential tool both for companies already active across the Alcoholic Drinks industry, and for new players considering entry into Portugal’s Alcoholic Drinks market. It provides:

• A detailed breakdown of historic and future packaging, covering aspects such as pack material and type, primary outer packaging material and type, and multipack information.
• Detailed category coverage of Beer & Cider, Spirits, and Wines.
• Forecasts that equip marketers with proper understanding of future market trend patterns, facilitating the quick and easy identification of areas where they wish to compete.
• Comprehensive tables and charts that offer a breakdown of packaging consumption to clearly establish market trends, packaging dynamics and future growth areas.
• Detailed clarification, by product category, where growth opportunities in packaging materials and types lie, to facilitate effective market planning.
• Analysis of shifting market dynamics to equip organizations and individuals with the knowledge they need to ensure maximum future sales.

Uniquely positioned to provide compelling, actionable market intelligence thanks to its rigorous research methodology – which encompasses internal resources, extensive desk research, market modelling, and the input of its panel of leading industry executives – We are able to combine research on general industry drivers and trends with expert’s attitudes and behaviours, making ‘The Packaging of Retail Alcoholic Drinks in Portugal to 2017’  required reading for those serious about reacting to market trends and capitalising on opportunities in the Portuguese retail Alcoholic Beverages  market.