Global Food Industry Survey 2013-2014: Market Trends, Marketing Spend and Sales Strategies In The Global Food Industry

Tuesday 11 June 2013, Amsterdam

The global food manufacturers industry has reason to be optimistic, according to new research released, with investments and advancement in technology, and a growing awareness among consumers with regard to healthy food consumption fostering confidence in growth: respectively, 68% and 49% of food manufacturer and supplier respondents – from across the industry – in its ‘Global Food Industry Survey 2013-2014’ are optimistic that revenue growth in 2013 will surpass that of 2012.

Uniquely positioned to provide compelling, actionable market intelligence thanks to its exclusive panel of leading industry executives, we are able to combine research on general industry drivers with expert’s attitudes and behaviours, making its ‘Global Food Industry Survey 2013-2014’ required reading for those serious about reacting to market trends and capitalising on opportunities in the global food industry.

The report includes analysis of companies’ marketing and sales strategies, business planning practices, and advertising budgets, in addition to future growth prospects and business priorities.




Some key insights include:

• The top priorities for the global food manufacturers’ industry in 2013 are: the addition of new products and services, improving operational efficiency, and expanding into emerging markets.
• Industry executives expect increased levels of consolidation, with the majority of buyer and supplier respondents each anticipating either an ‘increase’ or ‘significant increase’ in mergers and acquisition activity in 2013.
• Supplier respondents project at least some increase in capital expenditure on new product development and sustainable or green initiatives.
• The highest percentage of respondents expect their headcount to increase steadily in 2013, by up to 2% of their current workforce.