Upcoming Pharma Price War to Damage Indian Oncology Market Growth

Wednesday 17 April 2013, Amsterdam

Upcoming Pharma Price War to Damage Indian Oncology Market Growth
The Indian government’s plan to extend market-based pricing to all products listed in the National List of Essential Medicines (NLEM) will spark a price war and impair the recent expansion of the oncology therapeutics market, states a new report from business intelligence providers.

The firm’s latest report forecasts that revenue for India’s oncology therapeutics market will climb from US$172m in 2012 to US$239m in 2018 – a Compound Annual Growth Rate (CAGR) of 5.6%. However, the previous seven-year period (2005-2012) witnessed growth at a more impressive CAGR of 13%, with market value more than doubling from US$73m to US$172m.

The new report, which covers the combined market for breast cancer, colorectal cancer, lung cancer and Non-Hodgkin’s lymphoma (NHL) therapeutics, states that the introduction of market-based pricing for all 348 NLEM drugs will prompt pharmaceutical companies to dramatically cut prices in an attempt to maximize profits in a newly devalued sector. Domestic firm Cipla and Swiss drug maker Roche have already announced substantial price cuts for several key anti-cancer products.

The Indian cancer therapeutics industry is highly fragmented, with the top companies occupying just 48% of the market in 2011. Roche is number one in terms of market share, with products such as Herceptin, the blockbuster breast cancer drug, helping the firm claim a 24% share. The only India-based companies to make the top five are Dr. Reddy’s Laboratories and Natco Pharma, with respective shares of 10% and 5%.
Oncology Therapeutics Market in India to 2018 - Introduction of Market-Based Pricing to Fuel Price Wars and Intense Competition Among Domestic and Multinational Players

Oncology Therapeutics Market in India to 2018 - Introduction of Market-Based Pricing to Fuel Price Wars and Intense Competition Among Domestic and Multinational Players

Publish date : April 2013
Report code : ASDR-61480
Pages : 88

ASDReports.com contact: S. Koomen

ASDReports.com / ASDMedia BV - Veemkade 356 - 1019HD Amsterdam - The Netherlands
P : +31(0)20 486 1286 - F : +31(0)20 486 0216

 back to News